WeTransfer has grown up, from a quirky Dutch start-up to a creative platform with 40 million users every month in 195 countries. In refreshing our brand identity, we wanted to move beyond the idea of sending files, and develop a look and feel which reflected our place in the creative process and the creative community. We needed a logo that reflected the ideas of creative excellence and the craft behind it, and the collaborative nature of our service.
The logo we developed is simple, communicative, friendly and adaptable. By dropping the word ‘Transfer’ we played up the idea of our service bringing people together, celebrating the collaboration at the heart of the creative community. With its bold, rounded characters we ensured the logo would be legible at various sizes and on different devices. It needed to work equally well in the corner of a smartphone screen as it does as on a billboard, staying warm, welcoming and recognizable.
- Creative Directors Laszlito Kovacs
- Art Directors Laszlito Kovacs
- Designers Laszlito Kovacs, Thijs, Remie, Weronika Siwiec, Paul van der Laan
- Illustrators Laszlito Kovacs, Weronika Siwiec
- Photographers –
- Editors –
- Copywriters –