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Branding > 10.1 Company Logo

Theatre "Gogol-Center"

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Moscow theatre ”Gogol-Center”
rebranding of the Moscow Drama Theatre named after N.V. Gogol
At the initiative of the new artistic director the theater was
renovated, repertoir was updated with the new modern performances, and
besides the theatre badly needed repranding.
This logo embodies a revolutionary new concept of the theater space,
which is now a place for different activities – theatre, cinema,
lecture hall, cafe.
The project is a bold, fresh, brash, with reference to avant-garde.
Simple, rigid form of the logo is read both as letters and also as a
visual symbol.
Writing in Russian: ГОГОЛЬ-центр

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