The three hundred year old Royal de la Monnaie Theatre, known far and wide as ‘De Munt’, in Brussels is one of the leading opera houses of Europe. The theatre has 500 employees, can accommodate a thousand people and the shows are always sold out.
”A fresher, clearer and younger identity, without putting off the current public.” That was the job description. Like many major cultural centres, De Munt experienced the problem that, although the ticket sales were stable, their public was growing older. New blood was needed in De Munt.
The new cultural opera season required a captivating and activating campaign. The Royal de la Monnaie Theatre is going through a transformation during the 2015-2016 season, and, therefore, will be working within the theme ‘Extra Muros’. The opera orchestra and members will play outside De Munt’s doors and at various locations throughout the city of Brussels.
- Creative Directors Vruchtvlees
- Art Directors Vruchtvlees
- Designers Vruchtvlees
- Illustrators –
- Photographers Sanja Marija Marušić
- Editors –
- Copywriters –
- Icongraphy Anne Fontanelle