Package design for a new paint brand TONE. We translated the ‘painting made easy’ attitude to a unique packaging. The result is a contemporary interpretation of a paint can. The can determines the identity of the brand and communicates the limited unique TONE color collection of 38 colors.
No tools are needed to open the can, thanks to the simple screw cap you can open and close the can easily.
The square shape ensures that the can fits well in the hand and, in addition to the visual aspect, is also convenient to package and ship. The can has a volume of 2L and is fully recyclable.
- Creative Directors Lander De Coster
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