For museumgoudA we were asked to redesign the torture exhibition in their cellar. The biggest fans of the basement turned out to be boys around the age of 10-12. And so we started to think how to make it even more exciting and get the kids to read the little signs next to the torture equipment. We’ve decided to make it an experience put al the information on the floor with UV-paint. In this way you can only see something when you put on the UV-flash light otherwise it is just a white floor. So you really have to go exploring and discover new things. As it turns out even the parents and the grandparent seems to like to explore the basement now.
All the info on the floor is hand drawn and apinted, even the text.
- Creative Directors Cuby Gerards, Karin Langeveld
- Art Directors Cuby Gerards, Karin Langeveld
- Designers Cuby Gerards, Karin Langeveld, Ulla Britt Vogt, Jordy van den Nieuwendijk, Debora Schiltmans
- Illustrators Jos Verwer, Cuby Gerards, Karin Langeveld, Ulla Britt Vogt, Jordy van den Nieuwendijk, Debora Schiltmans
- Photographers –
- Editors –
- Copywriters museumgoudA