30.02 (Treinta de Febrero) is a fashion brand for cosmopolitan women of 25-40 years made in Barcelona. She is a woman confident in herself, independent, who values her freedom. The project plays with the idea of the impossible seeking complicity with the consumer.
Its simple, timeless and striking graphic of a calendar highlighting the imposible day combined with empathetic messages are the two pillars for the trade mark which create a direct link between brand and customer. The message is simple: do as you please and set a day aside to dream.
Treinta de Febrero expands our calendar, they are giving away a blank day that everyone can fill in their dreams. A simple brand capable of adapt to changing aesthetic fashion, maintaining its own personality at all times.
- Agency Morillas Branding Agency
- Client Smart Retail Shop
- Website –
- Category Branding
- Subcategory 10.4 Printed Identity Applications
- Awards Bronze
- Year 2015
- City Barcelona
- Country Spain
- Creative Directors Lluís Morillas and Jordi Aguilar
- Art Directors Alex Gobern
- Designers Stephanie Wurm
- Illustrators –
- Photographers –
- Editors –
- Copywriters Lluís Morillas, Jordi Aguilar and Paula Chateau
