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Packaging > 13.2 Food & Beverage Packaging

Trink Meer Tee

by Heine Warnecke Design GmbH
Gold

Is it really just good fortune that „tea“ and „sea“ rhyme with each other? We don’t believe so. The inspiration of Germany’s coasts flows into the way our client creates tea that has a flavor of the sea: the feeling of the rain jacket, wellington boots, mud and silt. The fine taste is linked with the harsh climate. The brand name was a logically consequence of this („Trink Meer Tee“ means „Drink more tea“. The German word for „more“ is spelled in this case like the German word for „sea“. A double meaning came out.) The packaging with its illustrations as a visual core element supports the naming of the individual types in a humorous way.

Agency
Credits
  • Creative Directors Dirk Heine
  • Art Directors
  • Designers Dirk Heine, Franziska Striewe
  • Illustrators Marta Colomer
  • Photographers
  • Editors
  • Copywriters
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