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Branding > 10.4 Printed Identity Applications

Unity in Diversity

by Boymeetsgirl Identity
Silver

Task:The current visual identity no longer reflects the potential or core business of the company, resulting in weak associations with the IT sector. We recreate this identity, keeping in mind that the company’s employees are its greatest good. Solution: many faces – only one design element, the diagonal. It is present throughout the entire CI: derived from the logotype’s N the concept of the diagonal covers everything from web to interior. We will give the identity a distinct personal touch by attributing 6 personal colours – 1 per employee. A console-style typography will reference the company’s line of business. The system itself assures precision and accuracy and conveys the concept of strength in numbers; paper and eco-friendly inks ensure a CO2 neutral production and help us meet the highest environmental requirements. Combining all elements decodes the name into a visual system that manifests the ambition to create remarkable software and system solutions.

Agency
Credits
  • Creative Directors Jens Lausenmeyer
  • Art Directors
  • Designers Jens Lausenmeyer
  • Illustrators
  • Photographers Jens Lausenmeyer
  • Editors
  • Copywriters
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