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Digital > 14.5 Motion Graphics

Urban Abstract

by Musuta Ltd.
Bronze

Urban Abstract is a series of Break Bumpers for TV Nelonen, the second biggest commercial network in Finland. It was shown for the month of November 2009 before and after every commercial break as 5 second parts in and out.

Urban Abstract consists of 40 X ve second clips, or it can also be viewed as a one 200 second journey.

Our goal was to create something visually beautiful and calming in between the program flow.

The slogan for TV Nelonen is – “NELONEN, something totally different”. So we wanted to create something different, that viewers haven’t seen on commercial networks in Finland yet.

Agency
Credits
  • Creative Directors Jopsu Ramu / Musuta Ltd
  • Art Directors Jopsu Ramu/Musuta Ltd., Shun Kawakami/artless Inc.
  • Designers Jopsu Ramu / Musuta Ltd.
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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