Urban Abstract is a series of Break Bumpers for TV Nelonen, the second biggest commercial network in Finland. It was shown for the month of November 2009 before and after every commercial break as 5 second parts in and out.
Urban Abstract consists of 40 X ve second clips, or it can also be viewed as a one 200 second journey.
Our goal was to create something visually beautiful and calming in between the program flow.
The slogan for TV Nelonen is – “NELONEN, something totally different”. So we wanted to create something different, that viewers haven’t seen on commercial networks in Finland yet.
- Creative Directors Jopsu Ramu / Musuta Ltd
- Art Directors Jopsu Ramu/Musuta Ltd., Shun Kawakami/artless Inc.
- Designers Jopsu Ramu / Musuta Ltd.
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- Editors –
- Copywriters –