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Digital > 14.2 Information Site

Van Gogh Museum website

by Fabrique [brands, design and interaction]

The Van Gogh Museum manages the biggest collection of paintings, drawings and letters by Vincent van Gogh in the world. With this unique collection, the museum brings hundreds of thousands of visitors each year face to face with Vincent Van Gogh. Together with technical partner Q42, Fabrique developed the new website for the museum in 2014.
Question: Develop a website which supports the mission of the museum: make the work of Vincent van Gogh and the art of his time accessible to as many people as possible, in order to enrich and inspire them.
Solution: We not only made the collection – and thus the museum – accessible, but also the artist. On the homepage, we made a distinct choice, with which we immediately reach the vast majority of visitors. The homepage is divided into a facilitative part (‘Visit the Museum’) and an inspiring part (‘Meet Vincent’). ‘Visit the Museum’ quickly and clearly provides practical information on opening times, route and tickets. ‘Meet Vincent’ tempts visitors with exceptional stories about the work and life of Vincent van Gogh. Each story has been specially written and designed, and offers new approaches to the work of Vincent and his contemporaries on each visit. The visitor can browse briefly through the interactive stories, or wander almost endlessly through all side paths and related works of art. The responsive website has been designed tablet-first: with large operating elements and big, highly legible text. The carefully chosen colour themes match the colourful works of Van Gogh.
Result: A website with beautiful stories which present the passion and inspiration of Vincent for a national and international audience. The stories take you into the world of Vincent Van Gogh, his time, his search for the very highest, and his victories and disappointments. Vangoghmuseum.nl is a website which not only informs but primarily also inspires and enriches.

  • Creative Directors
  • Art Directors
  • Designers Esther Jong, Steven van der Wel
  • Illustrators
  • Photographers Maaike Koning
  • Editors
  • Copywriters Hein Lobach
  • Project management David van Zeggeren
  • Strategy Paul Stork, Robin Kemme, Ebelien Pondaag
  • Interaction design Rose-Anne Dotinga
  • Technical partner Q42
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