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Packaging > 13.5 Packaging Miscellaneous

Verso Skincare

by The Studio
Silver

Background Verso is a new brand of skincare from Stockholm, Sweden. Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. With the patented formula Retinol 8, Verso Skincare is proven to effectively reverse the signs of aging. So for Verso, reverse means reversing time. Objective The ambition was to create a new premium skincare brand with a lifestyle niche, appealing to the modern woman and man. The packaging should have strong shelf impact and through design, photography and material selection, create a unique brand expression within this category. With a goal to create a product that you deliberately leave out rather than put away. Result Verso skincare launched in the spring of 2013 and after only a few months experienced worldwide distribution within Europe, US, South Africa and Australia in some of the finest retail establishments, including Barneys, Selfridges, Net-a-Porter and Sephora. In Sweden it is exclusively sold at NK Cow.

Agency
Credits
  • Creative Directors Susanna Nygren Barrett
  • Art Directors
  • Designers Tom Miller, Torbjörn Kihlberg, Henrik Karlsson
  • Illustrators
  • Photographers
  • Editors
  • Copywriters Mattias Börjesson, Susanna Nygren Barrett
  • Assistent Carolin Boström
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