Background Verso is a new brand of skincare from Stockholm, Sweden. Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. With the patented formula Retinol 8, Verso Skincare is proven to effectively reverse the signs of aging. So for Verso, reverse means reversing time. Objective The ambition was to create a new premium skincare brand with a lifestyle niche, appealing to the modern woman and man. The packaging should have strong shelf impact and through design, photography and material selection, create a unique brand expression within this category. With a goal to create a product that you deliberately leave out rather than put away. Result Verso skincare launched in the spring of 2013 and after only a few months experienced worldwide distribution within Europe, US, South Africa and Australia in some of the finest retail establishments, including Barneys, Selfridges, Net-a-Porter and Sephora. In Sweden it is exclusively sold at NK Cow.
- Agency The Studio
- Client Selego
- Website http://www.versoskincare.com/
- Category Packaging
- Subcategory 13.5 Packaging Miscellaneous
- Awards Silver
- Year 2014
- City Stockholm
- Country Sweden
- Creative Directors Susanna Nygren Barrett
- Art Directors –
- Designers Tom Miller, Torbjörn Kihlberg, Henrik Karlsson
- Illustrators –
- Photographers –
- Editors –
- Copywriters Mattias Börjesson, Susanna Nygren Barrett
- Assistent Carolin Boström
