VK is a wine brand with a long tradition and a young innovative chief winemaker. For the past five years, we have been overseeing the brand’s evolution, which has reached a new stage. The brand has grown and became prominent for its product quality and distinctive branding. It was time to update the brand’s identity and packaging to reinforce the brand’s image and new positioning as a winery&gallery.
Geometric shapes have become the brand’s most distinctive assets, so we featured them in the new logo. The content is tailored to users, providing information for perfect product experience, like the optimal serving temperature. A short poem on the label describes the wine inside — its aromas, drinking occasions, food pairings, and general mood.
- Creative Directors Andrej Virant Sadikovic, Ivan Fistric
- Art Directors Jurica Koletic
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