VROAAM! is the annual Dutch career day for designers, photographers and other creatives, organised by the Association of Dutch Designers and Photographers Federation.
For students, junior or senior creatives VROAAM! facilitates a boost for your creative career. The program includes among other creative coaching and open discussions portfolio by more than one hundred famous creatives, speed business advice and an extensive information market. The stage program includes workshops and presentations, packed with innovation and inspiration.
Ahead of the fifth edition SILO was asked to develop a sustainable and consistent communication strategy: VROAAM! as a strong career brand for the creative industries.
SILO developed a visual identity, inspired by the roots of VROAAM! The idea for this annual career day was created during an afternoon competitive kart racing with famous designers, organised by the Association of Dutch Designers.
The campaign visualises (secret) dreams and aspirations. What do you want to accomplish as a creative? What makes you tick? Are you only in it for the money?
Campaign resources included posters, ads, programs, signage, animations and social media contents.