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Illustration > 15.1 Book & Editorial Illustration

Way to Go: Stop COVID

by Rossiya Segodnya

At the height of the first wave of the coronavirus SARS-CoV-2 causing such an infectious disease as COVID-19, major healthcare organizations in Russia and the world published numerous recommendations to help people stay healthy and slow down the spread of the coronavirus. We selected five of the most efficient and simple ways to fight the pandemic.
The aim of the project was to encourage our readers to follow experts’ advice to avoid contracting the infection. We opted for illustrations inspired by constructivist art which seemed like the right choice thanks to the geometric and concise shapes, and the eye-catching and straightforward slogans.
This resulted in colorful and original designs, projecting positivity. The cards clearly fulfilled their purpose as the project got 450,000 views and some readers actually printed the cards to distribute them in public places.

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