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Digital > 14.5 Motion Graphics

We Will Be Martians

by TRY Apt
Silver

ABOUT

Explainer/short for the World Science Festival about Mars as an introduction to a panel discussing the technological, physical and psychological challenges of sending the first humans to the red planet. The film explores how we continuously have evolved our understanding of Mars, from the ancient Mesopotamians first looking up at the sky to what the potential future of our journey to Mars might be. The film was also released as a stand-alone release on the World Science Festival YouTube-channel. It reaches out to an audience with knowledge and interest in science.

CONCEPT

We did a lot of research in order to get the science right, as well as adding references to scientific concepts, as the audience is familiar with the subject. The typography is inspired by the look of the images that NASAs first crafts to Mars sent back to Earth in the 1970s. A keyword for the visuals is ’signals’. Everything we know about Mars is from observations made at a distance through a medium, i.e. images and readings made by orbiters and rovers on the planet or through a telescope. The illustrations are inherently simple and graphical to intentionally create a vague impression of what Mars could be like. The soundtrack is both informative and poetic to honour the scientific work that’s been done in order to understand Mars.

Agency
Credits
  • Creative Directors Rebecka Taule
  • Art Directors Rebecka Taule
  • Designers Rebecka Taule
  • Illustrators Rebecka Taule
  • Photographers
  • Editors
  • Copywriters
  • Sound Designer Kim M. Jensen
  • Voice Actor Jessica Frey
  • Soundtrack Joseph Alexander - On the Stratosphere
  • Producer, World Science Festival Christopher Young
  • Consultant Frode Alver Nilsen
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