WOW

Silver

We were tasked by the boutique fashion chain Bailly Diehl in March 2009 to create a paper promotional shopping bag for their planned summer promotion campaign. Their brief wasthat it should have an unusual motive and should be an “eye catcher.”Bearing in mind the ‘living accessories’ often carried by their targetshoppers we decided the use of a pug would project an appropriatelysympathetic image. A slit in the mouth area allows the garments purchased to be partiallypulled through, giving the impression that the pug is stretching out histongue, and in this way is participating in the purchase. And as the shopping bag’s contents vary, the “tongue” appears different ineach and every case. Thus every bag becomes a unique specimen.