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Illustration > 15.2 Corporate Illustration

Zaans Medical Centre

by SILO
Gold

For two years we worked together with Mecanoo architects to design a ‘healing environment’ for a new hospital: Zaans Medical Centre (ZMC). This means patients and visitors experience an environment that contributes positively to recovery.

Concerning the developments in the healthcare sector it is increasingly important as a hospital to be distinctive. The essence is the provision of care. However, another large part of the distinctiveness lies in the perception that one has to reside and move in the hospital. An experience which depends on the type of coffee you buy, the way you will receive a welcome, and not least the distinctive look and feel of the spatial environment.

To stimulate a more positive interaction between the hospital building and it’s users SILO started exploring alternatives for the moderate and common framed art in hospitals. The outcome: large scale hand drawn illustrations, creating a rich visual vocabulary functioning as positive distraction on walls and windows. What started with one main illustration on the boulevard wall (1.450 m2) was extended to a total of 3.500m2 illustration coverage on walls and windows throughout the hospital floors. 
The performance consists of the human body in the shape of a reclining woman from Zaandam. The body is made up of components of the industrial history of Zaandam, known to all residents of the region.

In general, a hospital is a public building where you would rather not come. The ZMC is committed to a personal connection with the people from the region. The design of the illustrations support the orientation in the building and provide positive distraction. Patients, visitors and staff respond very positively to the distinct environment of the new hospital. Never before so many selfies were taken in a hospital.

Agency
Credits
  • Creative Directors Rene Toneman
  • Art Directors Rene Toneman, Sjoerd Koopmans
  • Designers Sjoerd Koopmans, Jan-Roelof de Vries
  • Illustrators Sjoerd Koopmans
  • Photographers
  • Editors
  • Copywriters
  • Project Management Sjanet Benschop
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