Concerning the developments in the healthcare sector it is increasingly important as a hospital to be distinctive. The essence is the provision of care. However, another large part of the distinctiveness lies in the perception that one has to reside and move in the hospital. An experience which depends on the type of coffee you buy, the way you will receive a welcome, and not least the distinctive look and feel of the spatial environment.
To stimulate a more positive interaction between the hospital building and it’s users SILO started exploring alternatives for the moderate and common framed art in hospitals. The outcome: large scale hand drawn illustrations, creating a rich visual vocabulary functioning as positive distraction on walls and windows. What started with one main illustration on the boulevard wall (1.450 m2) was extended to a total of 3.500m2 illustration coverage on walls and windows throughout the hospital floors.
SILO developed an effective wayfinding system, crucial to keeping the hospital staff focused, productive, and free from interruptions.
Hospitals are the most complex of building types. Each hospital is comprised of a wide range of users, services and functional units. Patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination. For first- time visitors and patients, this heightened state of anxiety is multiplied. The frustration that comes from getting lost is ranked among the top complaints by visitors to healthcare facilities. Studies have shown that if visitors do not have direction – or reassurance of their direction – every 10 meter while traveling through a facility, they will likely stop and ask an employee for directions.
In general, a hospital is a public building where you would rather not come. The ZMC is committed to a personal connection with the people from the region. The design of the wayfinding and illustrations support the orientation in the building and provide positive distraction. Patients, visitors and staff respond very positively to the distinct environment of the new hospital. Never before so many selfies were taken in a hospital.
- Creative Directors Rene Toneman
- Art Directors Rene Toneman, Vincent van Baar
- Designers Sjoerd Koopmans, Jan-Roelof de Vries
- Illustrators Sjoerd Koopmans
- Photographers –
- Editors –
- Copywriters –
- Project Management Sjanet Benschop