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Miscellaneous > 17.3 Signs & Displays

ZPSM (State Music School Complex)

by UVMW
Gold

Our studio was invited to design the signage system of the State Music School Complex (ZPSM) during a key moment – before the school moved to a new location. The designing process was supported by functional analysis and various users analysis. The architectural project of the school’s new headquarters is a combination of an old 19th-century building with a new, modern concert hall and additional learning space, designed specifically for ZPSM. The whole facility is specific in a way that it intertwines two functions: an elementary school (the main user groups are students and teachers) and a concert hall, accessible to outside guests and visitors.

We decided to find something in the history of the institution that would become an element linking a school with traditions with the new space. Inspired by historical concert bills hanging in the old headquarters, we saw the perfect form for designing a signage system. Additionally, it is an interesting element connecting the school with a new public function, that will enrich the establishment, which is the concert hall. In the past, events in venues like that, were promoted with such advertising bills . Furthermore, when designing the signs, we broke with corporate-styled shapes in favor of hand-drawn, user-friendly graphic messages, emphasizing who the signage system is dedicated for – the students. By doing that, we wanted to highlight the fact that this is their space and that they are treated as a priority.

Agency
Credits
  • Creative Directors Robert Mendel, Jacek Walesiak
  • Art Directors Robert Mendel, Jacek Walesiak
  • Designers Robert Mendel, Jacek Walesiak, Zuzanna Charkiewicz
  • Illustrators Zuzanna Charkiewicz
  • Photographers Robert Mendel
  • Editors
  • Copywriters
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