Wanda Grimsgaard is a Professor of Visual Communication at the University of South-Eastern Norway and the author of the influential books Design and Strategy (Routledge, 2023) and Design og strategi (2018), widely used across design education and industry.
With a long career as a designer, educator, and author, she specialises in communicating and teaching the rigorous processes behind strategic anchoring in design and how design enables organisations to realise their strategies and achieve their goals.
Her work focuses on bridging strategy and design, helping designers, businesses, and the public sector build a shared understanding of the value of design and the power of design
methodology.
She is dedicated to sustainable choices, human-centred and systemic thinking, collaborative and strategic problem-solving, and the creation of impactful identities, brands, and solutions.
Through her teaching and curriculum development, Wanda shapes the next generation of designers with a strong strategic mindset and the competencies needed to drive sustainable, future-oriented change.