TO CELEBRATE EUROPEAN DESIGN WITH ALL ITS REGIONAL DISTINCTIVE ELEMENTS AS WELL AS ITS COMMON GROUNDS. 1 2 TO FACILITATE EUROPEAN DESIGNERS TO MEET, BENCHMARK, BE INSPIRED AND BUILD NETWORKS. TO PROMOTE AND RAISE STANDARDS FOR COMMUNICATION DESIGN THROUGHOUT EUROPE. 3 4 TO PROPERLY HONOUR AND AWARD PEOPLE WHO INVEST THEIR PASSION IN DESIGN. TO CREATE A DIRECTORY OF EUROPEAN COMMUNICATION DESIGN EXCELLENCE WHERE DESIGN BUYERS FROM AROUND THE WORLD WILL GO TO IN SEARCH OF COLLABORATORS. 5