TO CELEBRATE EUROPEAN DESIGN EMBRACING ITS REGIONAL DISTINCTIVENESS AS WELL AS ITS COMMON FOUNDATIONS. 1 2 TO FACILITATE CONNECTIONS AMONG EUROPEAN DESIGNERS ENABLING THEM TO MEET, BENCHMARK, GAIN INSPIRATION, AND BUILD VALUABLE NETWORKS. TO PROMOTE AND RAISE STANDARDS FOR COMMUNICATION DESIGN ACROSS EUROPE. 3 4 TO PROPERLY HONOUR AND AWARD INDIVIDUALS WHO CHANNEL THEIR PASSION INTO DESIGN. TO CREATE A DIRECTORY OF EUROPEAN COMMUNICATION DESIGN EXCELLENCE SERVING AS A GO-TO RESOURCE FOR DESIGN BUYERS AROUND THE WORLD SEEKING TOP COLLABORATORS. 5