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BVD

Speaker: Susanna Nygren Barrett

Location: Stockholm, Sweden

Website: www.bvd.se

Case

Blossa Annual Edition

A true success story. Blossa Annual Edition is a Swedish mulled wine that launches each Christmas season before the 1st Advent with a new taste and new packaging. The limited edition series began in 2003 and since then has gained enormous success, both with the consumer as well as in the design industry. The aim of the Annual Edition is to generate awareness of Blossa ahead of the mulled wine season and drive sales across the whole range. The custom design bottle form remains the same each year and the color and graphics change to suit the taste and spirit of the season. Despite an increase in volume each year, this product continues to sell out, this year over 700 000 bottles sold out within a few weeks time, it received over 600 press clippings, was featured on over 200 blogs and has won 7 design awards.

Background

Blidholm Vagnemark Design®

BVD is a design and branding bureau that works with strategic design projects for both small and large corporations, local as well as global, and within all fields of business. We view design as a strategic marketing tool above anything else and know that a successful project requires not only exceptional creative skills, but also in-depth knowledge of market conditions, business expertise and insightful analysis. Over the years we have carried out a number of successful projects for leading global brands with concrete and measurable results.

Susanna Nygren Barrett is a Creative Director and partner of BVD. With more than fifteen years experience working with strategic design Susanna has worked with all aspects of branding media from naming and identity design, packaging and print, retail concepts to in-store communication and web.

Her career started in a multidisciplinary design office in Vancouver, then she moved to New York in 1997 where she was the head of a 5 person design office and finally residing in Stockholm in 2001 when she joined BVD. Over the years, Susanna has won numerous design awards, held lectures in design schools in Vancouver, New York and Stockholm and her work has been published in many international books and publications.

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