Speaker: Claus Due

Location: Copenhagen, Denmark



Working in the fields of fashion Designbolaget were told to do the campaign for the a large jewellery manufacturer Pilgrim – advertising their men’s jewellery. We decided to make a statement on the whole celebrity scene and to make a homage to the people behind it all – THE SECRETLY FAMOUS.

Working with people who – to the public are completely unknown – but have been an Oscar nominated screen-writer, musicians who are number 1 on the billboard chart for a motion picture soundtrack, the founder of the Copenhagen freetown Christiania, comic book writers, poets, writers etc.

The campaign gave a lot of attention from the press and gave the client a platform to leave the traditional fashion fairs and shopping areas – finding new areas and hide-outs for showing and selling their products.


Established by Claus Due in the year of 2002, Designbolaget is a graphic design studio working primarily in the fields of art, music and fashion. The studio consists of three graphic designers and are based in the center of Copenhagen – sharing a building with fashion designers, illustrators and animators.

Designbolaget works with a wide selection of clients. From small galleries to the large art museums. Designing award-winning books and catalogues for museum, exhibition and artists directly. Visual identities for exhibitions, museums and fashion clients. Designbolaget has also done visual identity and campaigns for a numerous of fashion clients.