ED-Conference 2025 – Business Stage

Friday, june 6
10:00–13:00 Anja Stefan: Delavnica: Strateško upravljanje z oblikovnim in simbolnim kapitalom podjetja (Workshop in Slovene language)
Dr Anja Stefan: Strateško upravljanje z oblikovnim in simbolnim kapitalom podjetja
S strateškim upravljanjem oblikovnega in simbolnega kapitala lahko podjetje optimizira taktične trženjske aktivnosti in gradi dolgoročno vrednost izdelkov/storitev, ter tudi podjetja kot celote. Delavnica prikaže teoretične principe upravljanja z oblikovnim in simbolnim kapitalom ter nakaže njegove praktične in ekonomske posledice. Delavnica dodatno ponudi razjasnitev vlog ostalih sodobnih pristopov, kot so na primer »design thinking«, »design management«, ko-kreacija in medfunkcijsko sodelovanje.

Saturday, june 7
Transforming Healthcare: From Better Design System to Better Products
Designing for healthcare means thinking beyond aesthetics — it’s about trust, precision, and ensuring safety. We’ll take you behind the scenes of Better’s design system and product design journey, showing how structure, creativity, and constant learning collide when the stakes are high.

Better has been transforming healthcare with the market-leading digital health platform, electronic prescribing and medication administration solution, and low-code tools that help healthcare organisations to rapidly build applications that suit their specific needs. We focus on simplifying the work of health and care teams. We build personalised digital applications and accelerate digitalisation by using low-code development tools. We advocate for data for life and strive for all health data to be vendor-neutral and easily accessible. Better has provided solutions across more than 20 markets, and Better Platform securely supports over 30 million patients. Better has offices in Slovenia, the United Kingdom, and Germany, and currently employs 150 people.