Speaker: Ole Lund, founder

Location: Copenhagen, Denmark


Case: Art vs. Design


GOLD is a multidisciplinary creative studio with primary focus on design, communications and art. GOLD is represented in Copenhagen, Denmark (GOLDSTUDIO-CPH) and New York, USA (GOLDSTUDIO-NYC).

GOLD is composed of a spectrum of competencies and individuals that synergise to create breadth and diversity. GOLD operates according to the motto “small is beautiful” and takes pride in developing unique and powerful solutions in which top-flight craftsmanship always comes first. GOLD constantly strives to seek new limits and obtain knowledge from other professions/competencies in order to invigorate its solutions and the future growth of the agency. Ole Lund is both the GOLD creative director as well as its key player.

GOLD’s broad portfolio is composed of creative solutions including retail client visual identity, set and stage design for a variety of cultural events, development of luxury brand identity, fashion house promotion, art direction and magazine development, staging cultural events, and the development of film projects.

The GOLD client list features a wide selection of major international brands such as Sony Ericsson, Levi’s, Adidas, Kvadrat, Magasin, Carlsberg Breweries, Copenhagen International Ballet, McKinsey & Company and the Royal Danish Theatre.