Speaker: Pascal Leroy

Location: Gent, Belgium



Title: g94 behind the scenes

Offering an inside view of the group94 methodology, the session will be centered round the recent FWAPHOTO project. It will be a blend of storytelling and technical insights. Attendees will walk away with questions raised and/or answered and a feeling that things are not always what they seem.


Group94 is a web design boutique that has a diverse and far-reaching client base and portfolio with national and international clients including the likes of Magnum Photos, Wieden+Kennedy, Mortierbrigade, EuroRSCG, Ubisoft, Nokia, Goodby Silverstein & partners, Getty Images, MoMA, EA Games, Fontshop…

G94 is at it’s best for portfolio sites and online campaigns. Mostly Flash and hybrid work, often database driven. A lot of photographer’s portfolio’s as well: LA-based Jill Greenberg, Magnum photographer Carl de Keyzer, Moofe and photographer’s agencies like Marge Casey and Schierke to name a few.

‘Assume nothing, question everything’. Group94 stands for highly tailored work. In an industry that tends to standardization, offering more of the same, it appears to be an approach that works. Indeed every project starts from a clean slate, the goal is to make it fresh and innovative yet well thought and usable, it must be fast and to the point and of a highest order from a technical point of view.

Group94’s highly acclaimed work covers all business sectors from arts, architecture, media, institutional, scientific, tourism and many more.