Speaker: Ivana Vucic and Orsat Frankovic, founders

Location: Zagreb, Croatia


Case: Packaging ego

Or how to dig identity for creative clients

How to work for artists? How to design with materials that already has strong visual identity? Should we sometimes tame our personal creative drives?

It includes different experiences working for/with creative clients (within fine arts, performing arts, architects etc.) or cultural institutions (theatres, museums, festivals, publishers etc.).


Laboratorium is a design studio, founded in 2001 by Ivana Vucic and Orsat Frankovic – mainly engaged in all sorts of graphic design projects and photography (or in wider terms – visual communications). Laboratorium received numerous awards* and have been published continuously.

*HOW International Design Awards, Red Dot, IF, Art Directors Club, London International Awards, ED-Awards …