Richard Baird is a renowned British designer, writer, and branding expert known for his deep interest in logos and corproate identity. He is the founder of BP&O (Branding, Packaging & Opinion), a widely respected online editorial platform curating and critiquing exemplary design projects from around the world. Through BP&O, Baird has built a reputation for sharing insightful commentary on the nuances of branding, exploring the powerful intersection of aesthetics and strategic thinking.
Baird’s work is characterized by his ongoing collaborations, historical research and passion for both carefully crafted resources, both in print and online.
In addition to his work as a designer, Richard Baird is known for LogoArchive, an independent publication dedicated to the archiving of historical logos. The zine-style series blends editorial curation with archival research, offering a thoughtful and nostalgic perspective on mid-century modernist logos and their enduring impact on contemporary design. He expanded on this with a custom built online library and now the internet’s largest archive of historical logos.