Anti (Endre Berentzen)
Co-founder & Creative Director ANTI
Endre Berentzen (1975) is a founding partner and creative director at ANTI – an internationally award winning norwegian design and communications agency with a global client base.
Berentzen – originally set on becoming an Architect took a turn to visual communication in the late nineties. Although, now a designer, his love and understanding of the three-dimensional world shines through and provides an edge to the studio’s projects – like their latest branding done for Bergen International Festival – a job that, so far, has resulted in two gold cubes at the ADC Awards (Art Directors Club Global), a gold and silver pencil in the norwegian advertising awards, the norwegian design council’s award for design excellence as well as a nomination for the honorary award – as one of 4 projects across all design fields.
ANTI is an acronym for A New Type of Interference – a manifest for the studio’s approach to communication design. ANTI believes that in a world where we are bombarded with several thousand pieces of communication a day it requires an untraditional approach and result to make you stand out from the crowd. Berentzen will try to summarise what this actually means in his lecture.
ANTI was founded in 2008 and has a client list which among others consists of Pepsi International, IMG Models, Tag Heuer, Converse, Nike, Visa, MTV, Docomo Japan, Massimo Dutti, DNB (Norway’s largest bank) and Arcus (Norway’s leading alcohol distributor). The agency has it’s very own denim brand – ANTI Denim – rooted in Norway’s largest cultural export – black metal. In 2013 – visual style powerhouse – Grandpeople became a part of the ANTI team. A team that today consists of 37 people divided into two offices and spread across professional fields like Design, Advertising, illustration/visual style development (Grandpeople) and Conceptual development for TV.