More design, less busywork: AI tools for designers

When
Saturday, June 10, 1pm – 5:30pm

We’ll look at how SiteGround’s designers incorporate AI tools in their workflows, equip you with practical tips on how you can do it too, and design a website or a web app together.

This workshop is open to designers of all disciplines and will be held in Bulgarian. All you need to bring is your curiosity and a laptop. Refreshments provided on spot.

Book your spot until 31.05.2026: the workshop is free with a limited capacity of 30 participants

Workshop leaders: Nadezhda Gavadinova | Motion design team lead while pixels speak to me and I answer back.
Ana-Maria Markovska | Web & Graphic Designer a.k.a Solver of Problems, Developer of Front Ends, Creator in 3 Dimensions, CMYK Whisperer

website: http://siteground.com
@SiteGroundLife
#SiteGroundLife

NDK Art Walking Tour

Duration
2 hours

Capacity
2 groups x up to 20 participants

Time slots
Friday 12 June 2026
16:00 – 18:00

Meeting point
The Pillars of NDK

Tickets
Free of charge, but you need to reserve your spot

Sofia Graffiti & Street Art Tour

Duration
2 hours

Capacity
25 participants

Tickets
Free of charge, but you need to reserve your spot

Time slots
Saturday 13 June 2026
10:00 – 12:00

Meeting point
The Pillars of NDK

Time slots
Sunday 14 June 2026
12:00 – 14:00

Meeting point
The Pillars of NDK

Sofia City Walking Tour

Duration
2 to 2.5 hours

Capacity
2 groups × up to 25 participants

Tickets
Free of charge, but you need to reserve your spot

Time slots
Friday 12 June 2026
10:00 – 12:00

Meeting point
The Pillars of NDK

Time slots
Sunday 14 June 2026
12:00 – 14:00

Meeting point
The Pillars of NDK

Open Studio Visits

When
Friday 12 June 2026

Location
TBA

Opening hours
2 pm – 4 pm

The visits reveal the often-invisible context in which ideas are developed, tested, and realised. Through informal conversations and direct exchange, participants are encouraged to ask questions, engage in dialogue, and experience the working culture of the local design scene.
Framed as a series of close encounters, Open Studio Visits create a bridge between practitioners and visitors, offering a deeper understanding of the people, practices, and conditions shaping contemporary design in Sofia.

Participating studios TBA

Sebastian Curi at L44

When
12 June – 12 July 2026

Special opening in the presence of the artist
Friday 12 June, 7pm

Opening Hours
Mon–Sun, 10 am – 10 pm

Working at the intersection of illustration, animation, and spatial practice, Sebastian Curi translates his distinctly graphic language into an immersive environment that unfolds across the architecture of the space. His practice is defined by a tension between immediacy and control where bold colour fields, rhythmic linework, and exaggerated figuration construct a visual vocabulary that is both accessible and psychologically charged. At L44, these elements are recontextualised as spatial gestures, activating the site through scale, repetition, and movement. The exhibition examines how a digitally native aesthetic can be rearticulated within a physical setting, inviting viewers into a perceptual field that is at once playful and disorienting.

Organised and curated by: L44

Magic Between the Pages: The Journey of Bulgarian Children’s Book Illustration

When
8 – 15 June 2026

Special presentation
Tuesday 9 June, 5pm

Opening Hours
Mon-Fri 9 am – 1 pm
and 1:30 pm – 5:30 pm
Sun, Sat – closed

It brings together books that are rarely seen in one place. Today, we perceive the children’s book as a natural companion in growing up, but it has not always held this role. The collection reveals a range of approaches, styles, and periods in illustration, offering a perspective on the book as a visual and cultural object that is constantly evolving.

Organised and curated by: Illustration Station

Book’n’Space

When
9 – 15 June 2026

Special Presentation
12th June, 6 pm

Opening Hours
Mon-Fri 9 am – 5:30 pm

AndNowEast

When
8 – 15 June 2026

Special opening
Thursday 11 June, 6 pm

Opening Hours
Tues, Fri, 2 pm – 8 pm
Sat, Sun – 12 am – 9 pm
Mon – closed

Organised and produced by the Bucharest-based Local Design Circle, the platform brings together a new selection of works that expand the poster beyond its conventional function into the realm of a medium positioned between communication, authorship, and critical reflection.

Presented as a newly curated body of work, the exhibition foregrounds the poster as a site of inquiry, where graphic design operates simultaneously as cultural commentary and visual experimentation. This year’s selection is made after an open call in March and April, and reflects a broad spectrum of positions within the region, tracing shared concerns around identity, transition, and the shifting conditions of image-making today.

For its Sofia premiere, the project is contextualised through a curatorial framework that emphasizes dialogue between local and transnational perspectives, analogue traditions and digital processes, individual expression and collective narratives. The festival’s hosts – Studio Komplekt – join the jury for this year’s edition, contributing to the selection and framing of works within the broader programme of the European Design Festival.

As a central exhibition, AndNowEast situates the evolving language of the Eastern European poster within a wider international discourse, reaffirming its relevance as a critical and living medium.

Curated by: Local Design Circle

10 Years of European Communication Design

When
4 – 17 June 2026

Ticket
Free entry

Curated and organised by Studio Komplekt as host of the 2026 edition, in consultation with the international jury of the awards, the exhibition brings together works across spatial design, illustration, branding, packaging, promotional design, editorial and publishing, typography, and digital media.

As part of a landmark international event for the city and expected to welcome over 400 guests from across Europe, the exhibition seeks to render visible the pervasive yet often overlooked role of communication design in everyday life. From urban wayfinding systems and typographic choices to mobile interfaces, packaging, and printed matter, design continuously shapes how information is perceived, navigated, and understood. By bringing together exemplary European practices, the exhibition constructs a shared visual field that is at once educational and experiential.

Through its accessible and public format, the exhibition fosters visual literacy and encourages a more informed and critical engagement with the designed environment. In doing so, it not only highlights the richness and diversity of contemporary communication design, but also frames it as a cultural force that informs behaviour, perception, and collective experience.

Discounted travel with Bulgaria Air

European Design Festival guests can enjoy a 10% discount on flights with Bulgaria Air.
To claim your discount, please send an email to callfb@air.bg with the following details:

    • Full name (as in travel document)
    • Travel type (one-way or round-trip)
    • Route (From/To)
    • Travel dates

Please make sure to include the code MELBA26 in your email, to apply the offer.

Getting to Sofia

Sofia is easily accessible via Sofia Vasil Levski Airport (SOF), located approximately 20–30 minutes from the city centre. Whether arriving for the European Design Awards or the broader festival programme, reaching the city is straightforward, with several reliable options.

By Metro

The most efficient and predictable way to reach central Sofia is by metro. The station is located at Terminal 2—simply follow the blue line markings on the floor from the arrivals area.

Line M4 connects the airport directly to the city, with a journey time of around 20 minutes. For access to key central locations, including NDK (National Palace of Culture), a change of line may be required at Serdika station.

Metro services operate daily from approximately 05:30 until midnight, offering a fast and affordable connection across the city. It is also well integrated with other public transport options, including buses and trains.

By Bus

Several public bus lines connect the airport with different parts of the city. While this is the most economical option, it may require more time and familiarity with the network, especially during peak hours.

Tickets and Fares

Sofia’s public transport system is simple and affordable.

Contactless payment: The easiest option is to use a bank card—just tap once at the metro gate or on the bus validator.

Single fare: €0,80 regardless of distance.

Daily cap: Approximately €2,00 no matter how many journeys are made.

Physical tickets are also available from vending machines in metro stations or, in some cases, from bus drivers (though availability may vary).

By Taxi

Taxis are the most direct and comfortable option, especially for late arrivals or those carrying luggage. A journey to the city centre typically costs between €10–15 and takes around 20–30 minutes, depending on traffic.

For reliability and safety, it is recommended to use the official airport partner, Yellow!, available at designated taxi ranks outside both terminals or via their service desks in the arrivals area. Unofficial taxi offers inside or outside the terminal should be avoided. 

link: www.yellow333.com

Accommodation in Sofia

Sofia offers a wide range of accommodation options, from premium hotels to more budget-friendly choices, all within easy reach of the event venues.

For the European Design Awards 2026, we have selected a number of partner hotels offering preferential rates for participants, conveniently located either within walking distance of the main venues (NDK & Toplocentrala) or with direct and easy transport access.

Participants are encouraged to book their stay for the period 10–15 June 2026, depending on their travel plans.

All reservations are made individually, using the booking code: EDA26



Grand Hotel Millennium Sofia *****

89B Vitosha Blvd. (5–7 minutes walking distance to NDK)

Rates (BB):
Exclusive Room: €160 (single) / €185 (double)
Premium Room: €175 / €200
Premium Plus Room: €195 / €220
Availability: subject to availability

Booking:
Book directly via the following link (code EDA26 applies):

http://bookings.ihotelier.com/bookings.jsp?groupID=5210236&hotelID=110569

Rate validity: until 26 April 2026

 

Rosslyn Central Park Hotel Sofia ****
106 Vitosha Blvd. (150 m from NDK)

Located directly on Vitosha Boulevard, this hotel offers immediate proximity to the main event venues and the vibrant city centre.

Rates (BB):
Single & Double rooms: 12% dynamic discount off Best Available Rate (BAR)
(Rates vary depending on availability and booking period)
Approximate availability: 40–50 rooms

Booking:
Book directly via the following link using code EDA26:

https://centralparkhotel.book-onlinenow.net/index.aspx?Page=1

Rate validity: until 8 June 2026



Hotel Sveta Sofia ****

18 Pirotska Street (approx. 1.8 km from NDK)

A centrally located hotel offering good value accommodation, with direct public transport connections to the event area.

Rates (BB):
Single: €64
Double: €74
Approximate availability: 25 rooms

Booking:
Reservations can be made via email using code EDA26 in the subject.

Contact: marketing@hotelsvetasofia.com

Rate validity: until 25 May 2026

Notes for Participants
All rates include bed & breakfast (BB).
Availability is limited and subject to booking deadlines set by each hotel.
As rooms are not pre-blocked, early booking is strongly recommended.

OFFICIAL ED-AWARDS AFTERPARTY

When the ceremony concludes, the evening continues in a more informal setting.

Join us for the official ED-Awards afterparty at Mixtape 5, one of Sofia’s most established live music venues and a familiar meeting point for the city’s creative community. Located within the National Palace of Culture complex, the space offers a relaxed, unpretentious atmosphere that naturally brings people together.

The afterparty is an opportunity to reconnect after the ceremony, exchange impressions, and continue conversations with fellow designers from across Europe. Expect a well-curated musical backdrop, a lively but comfortable environment, and the chance to mark the occasion in good company.

When
Saturday, June 13, 22:00

Ticket
 €70,00
(includes access to the ED-Awards ceremony)

European Design Awards 2026 ceremony

Every year, the European Design Awards celebrate outstanding achievements in communication design, bringing together the most influential voices from across the continent.

In 2026, the awards ceremony — followed by the traditional winners’ party — will take place on Saturday, 13 June, at Lumiere Hall, within the landmark National Palace of Culture in Sofia. One of the largest cultural centres in Southeast Europe, the National Palace of Culture (NDK) has been a focal point for major cultural events since its opening in 1981. Set in the heart of the city, it stands as a symbol of Sofia’s cultural ambition and contemporary identity.

When
Saturday, June 13, 19:00

Ticket
 €70,00
(includes access to the after party with a welcome drink)

Ljubljana City Tour

When
Sunday, June 8, 10:00 – 12:00

Departure point
Hotel Union

Ticket
free, registration required
edf2025@paideia-events.com

Your guide will take you on a walk around the historical city centre, where you will learn the history and stories of Ljubljana’s major sights. From the Prešernov trg square, dominated by the Franciscan Church and connected to the Triple Bridge, you will head towards Plečnik’s Market and the Cathedral, continue to the Town Hall and the Robba Fountain, cross the Cobblers’ Bridge, pass the National and University Library to reach the Križanke Summer Theatre, and continue to the Kongresni trg square.

European Design Awards 2025 ceremony

Every year, the European Design Awards celebrate outstanding achievements in communication design.

In 2025, the awards ceremony — followed by the traditional winners’ party — will take place on Saturday, 7 June, at the historic Grand Hotel Union in the heart of Ljubljana, a landmark of Art Nouveau elegance and a symbol of the city’s vibrant creative spirit.

 

When
Saturday, June 7, 19:00

Ticket
 €183,00
(includes access to the after party with a welcome drink)

Konstantinos Penlidis

Konstantinos Penlidis is a London-based designer with a long-standing record of excellence in fintech, digital advertising, web design, e-commerce, mobile and game design. He holds an MA in interaction design and has more than 20 years of experience in the digital design industry, working with product teams and agencies such as Remitly, HSBC, Ogilvy and TribalWW.

He has been passionately involved with online design communities, and is the co-founder and curator of SE Europe’s largest design event, the Digitized Conference, as well as the co-founder of the Creative Survey, Greece’s most important survey of the design industry.

He also serves as a judge for the FWA, Epica and the Webby awards and contributes as part time editor Greece’s +DESIGN magazine.

Rotondes

OFFICIAL OPENING