Speaker: Heinrich Paravicini


Location: Hamburg, Germany


Case: A retail design project for the 21st. Century

  1. Mutabor design, Hamburg – about brand image and brand experience design. A quick introduction of our company.
  2. New strategies for Adidas retail – bringing innovation to the consumer. The brief from Adidas and the partners involved in the project.
  3. The mi innovation center – in 3 stages top market launch
    – from concept drafts to prototypes and the final shop
    – the specific features and design solutions, films and interfaces.
    – Prospects for the future, what will happen next
  4. Summary – short movie

Client: Adidas


Mutabor was founded on 1998 in Hamburg by Heinrich Paravicini and Johannes Plass. Today they have 30 employees and have won numerous awards.