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Speaker: Heinrich Paravicini


Location: Hamburg, Germany

Website: www.mutabor.de

Case: A retail design project for the 21st. Century

  1. Mutabor design, Hamburg – about brand image and brand experience design. A quick introduction of our company.
  2. New strategies for Adidas retail – bringing innovation to the consumer. The brief from Adidas and the partners involved in the project.
  3. The mi innovation center – in 3 stages top market launch
    – from concept drafts to prototypes and the final shop
    – the specific features and design solutions, films and interfaces.
    – Prospects for the future, what will happen next
  4. Summary – short movie

Client: Adidas


Mutabor was founded on 1998 in Hamburg by Heinrich Paravicini and Johannes Plass. Today they have 30 employees and have won numerous awards.

Enric Jardí
Enric Jardí
studio FM milano
studio FM milano
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