Speaker: Heinrich Paravicini
Location: Hamburg, Germany
Case: A retail design project for the 21st. Century
- Mutabor design, Hamburg – about brand image and brand experience design. A quick introduction of our company.
- New strategies for Adidas retail – bringing innovation to the consumer. The brief from Adidas and the partners involved in the project.
- The mi innovation center – in 3 stages top market launch
– from concept drafts to prototypes and the final shop
– the specific features and design solutions, films and interfaces.
– Prospects for the future, what will happen next
- Summary – short movie
Mutabor was founded on 1998 in Hamburg by Heinrich Paravicini and Johannes Plass. Today they have 30 employees and have won numerous awards.