Speaker: Björn Kusoffsky
Location: Stockholm, Sweden
Comprehensive identity project. From Aircraft livery to lounges, uniforms and wet wipes.
Client: SAS-Scandinavian Airlines
Stockholm Design Lab has been working on the entire corporate identities of companies and institutions for ten years. Airlines, department stores, museums… Like us, our clients have tended to regard identity as a total experience rather than a matter of positioning the logo on the surface. However, this big-picture view has not stopped us from working on the expression of isolated instances such as torch batteries, wet-wipes and TV title sequences.
We don’t differentiate between design, architecture, interiors, product development, advertisements, film and other forms of communication. The perception of a brand is dependent on its slightest components.