Studio Dumbar

Speaker: Michel de Boer

Creative Director

Location: Rotterdam, The Netherlands


Case: Maintaining brand leadership in a dynamic market; the design case of KPN

Client: KPN, multi channel company (telecoms, internet, television)


Studio Dumbar is an established design agency with over twenty years of experience in corporate and brand identity. Studio Dumbar has worked for many clients around the world on projects that require international implementation.

Studio Dumbar’s port folio includes prestigious projects such as for Aegon, Shell, TNT Post Group, Czech Telecom, Nike, Dresdner Bank, Danish Post, Allianz, AT&T – Unisource, Apple Computer, Crédit Lyonnais, European Central Bank and Randstad International.

Established by Gert Dumbar in 1977, the agency, which is now headed by Creative Director Michel de Boer and Strategy Director Tom Dorrestein, currently employs a team of thirty staff.

Within Studio Dumbar Michel de Boer is fully responsible for the creative output. He has more than twenty-five years of experience in corporate identity, brand identity and design.