Wolff Olins (UK)
Wolff Olins is a global community of thinkers and makers, founded in 1965 to help organisations shake off their corporate camouflage and take their place in the world.
By remaining firmly on the side of the individual, Wolff Olins made corporate identity design truly democratic. It provided creativity that was better for organisations because it was better for people.
Even in an era known for its experimentation, Wolff Olins was radical – creating striking, groundbreaking and commercially successful work from the outset.
Wolff Olins is based in four hubs in London and Dubai, New York and San Francisco.
Speakers: Sophie Paynter
She started her working life at two award winning London design agencies (CDT and GBH), where she worked on a diverse range of brands including Royal Mail, Philippe Starck and PUMA, for which she had work exhibited in the Sustainable Futures exhibition at the Design Museum.
She joined Wolff Olins in 2015 and has worked across a number of projects, most notably pushing forward the global brand and culture experience for Orange, and the rebrand of Girl
She loves making for people. Designing things that will make someone’s day better, something they’ll want to keep or just something that makes them smile.
He has been designing at Wolff Olins since 2013. Previous to this he worked at design studio North, has been freelancing at smaller studios and working directly with his own clients. He has worked on big brands like Orange and smaller ones such as Yauatcha, Barbican and St Pancras hotel.
Working with other people, creating logos, apps, books, typefaces that go out in the world is what he most enjoys most.
He loves big bang logos and a good design system that works everywhere from detail to scale.