Ariel Guersenzvaig is a design and technology ethicist and a professor of design at Elisava, Barcelona School of Design and Engineering. His main areas of research are, on the one hand, the ethical impact of machine intelligence on society, and, on the other hand, the ethics of professional design activity. His research has been published in several edited scholarly volumes as well in journals such as ACM Interactions, AI&Society, Journal of Design Research, and IEEE Technology and Society Magazine. He is the author of ‘The Goods of Design: Professional Ethics for Designers’ (Rowman & Littlefield, 2021), which was reviewed as ‘Essential’ by the influential Choice Magazine. He holds a PhD in Design Theory from the University of Southampton (UK), and an MA in Ethics from the University of Birmingham (UK). Before becoming a full-time academic he worked for the industry for more than 20 years.