Vinay Mistry

Vinay Mistry  is a multi-award winning Creative Director of DesignStudio London. He loves to design identities, direct films and experiment with new technology to create powerful stories. Since joining DesignStudio, he has led projects for world renowned brands including Panasonic, Fifa, Virgin, Mind and HelloFresh amongst many others.

Isabel Inés

Isabel Inés, “Ludita”, is a strategic designer in Spain with more than 25 years of experience. With a degree in Information Sciences, she has worked designing digital products and services, leading design teams, defining methodologies and strategies, and creating user and learning experiences for all kinds of companies: idealista, Decathlon, Cadena Ser, Museo del Prado, eBay, Ministry of Foreign Affairs, Bergé Auto, BBVA Bank, etc.

In 2020 she received the Jury Award at the Spain’s National Design and Innovation Awards in the “Professionals” category, for pioneering the new disciplines of design in Spain, helping define the new profession and creating a strong comunity around it. She is the Captain of Mothership – in Spanish, La Nave Nodriza – a space for reflecting and learning on human-centered design in the heart of Madrid, and all over the world since the pandemic made them become remote. Also she is part of llios, a design collective that explores new organizational models (without a business structure, based on trust and mutual admiration) and develops design and innovation projects that help to humanise modernity. She believes that design has a growing impact on our society and is determined to design a better, fairer, easier and a more beautiful world.

Frederico Duarte

Frederico Duarte studied communication design in Lisbon and worked as a designer in Malaysia and Italy. He holds an MFA in design criticism from the School of Visual Arts and a PhD in design curating from Birkbeck College, University of London and the Victoria & Albert Museum. As a design critic and curator he has written articles and essays, contributed to books and catalogues, given lectures and workshops, curated exhibitions and organised events on design, architecture and creativity since 2006.

Kaidi-Kerli Kärner

Kaidi-Kerli Kärner is a Strategic Planning Director at the Estonian Ministry of Economic Affairs and Communications. She will give a research overview about the footprint of Estonian public digital services.

Digitalisation is a big part of our lives and is a success story of the Estonian public sector. Therefor it is important that our digital life is sustainable as well and when making choices regarding future digital solutions, we can be as environmentally sustainable as possible.

Digital environmental sustainability is one of the focus subjects in the new Digital Agenda 2030 of Estonia (national digital strategy). The agenda states that the goal is to be more sustainable but at the moment we lack the knowledge of the current situation and therefor it is difficult to know where to start (where the problem is most urgent). We need to identify where the environmental impact of digital state is the biggest and map out possibilities to reduce that impact. Analysis carried out in spring 2022 will map the environmental impact of Estonia’s public sector digital products (servers, work stations, work processes etc) and will look at possible solutions.

Isabelle Dahlborg Lidström

Isabelle Dahlborg Lidström is Head of Design, Creative Director and Partner of the brand devilment consultancy Grow in Stockholm, Sweden, with over 28 years of experience from the international design industry in NYC, Copenhagen and Stockholm. After receiving a Bachelor of Fine Arts in Communication Design and completing a training in Packaging Design, Isabelle founded the innovation consultancy Pond, then No Picnic Packaging and the company NINE.

Isabelle has always had a passion for solving business challenges by using design in both innovative and aesthetic way. Using both structural and graphic design, materials and function, paired with a deep understanding of the challenges of the business and the industry, she is adamant in finding the most appropriate solution to any given problem. Isabelle has experience from the juries of Eurobest, Dieline, Pentawards, LIA, Kolla, Guldägget, Core 77, IF Award.

Marksteen Adamson

Marksteen Adamson is a Founding Partner, Chief Creative Officer and Director of Strategy at Asha & Co. Marksteen has gained an international reputation for being an inspiring creative strategist and problem solver, advising global companies, governments, countries and charities on brand strategy and brand behaviour. Marksteen was Global Creative Director of Interbrand and joint Director of its worldwide steering committee, building and overseeing the creative teams in London, Amsterdam and New York before making the move to set up ASHA & Co in 2002. In 2019 Marksteen won the Drum Social Purpose – ‘Changemaker of the Year’ award.

Marksteen’s award-winning work as Global Creative Director of Interbrand includes: ‘Welcome to Estonia’ (a unique brand identity project commissioned by the Estonian government to rebrand and re-position Estonia); the brand identity for PwC; the global brand refresh for Orange, and the multi-D&AD awardwinningNiceday brand identity for WHSmith. He was also responsible for the rebrand of the RaboBank in the Netherlands, Guinness Mahon Private Bank, and helping set up, brand and name the global movement – We Are What We Do. The awards have continued for his agency and more recently ASHA & Co was ranked in Design Week’s Top 100 as one of the most awarded agencies in the UK. As well as overseeing all creative work, brand strategy, innovation and driving the business direction and social objectives of ASHA & Co, Marksteen also has personal projects he works on in-between clients and family commitments.

Ariel Guersenzvaig

Ariel Guersenzvaig is a design and technology ethicist and a professor of design at Elisava, Barcelona School of Design and Engineering. His main areas of research are, on the one hand, the ethical impact of machine intelligence on society, and, on the other hand, the ethics of professional design activity. His research has been published in several edited scholarly volumes as well in journals such as ACM Interactions, AI&Society, Journal of Design Research, and IEEE Technology and Society Magazine. He is the author of ‘The Goods of Design: Professional Ethics for Designers’ (Rowman & Littlefield, 2021), which was reviewed as ‘Essential’ by the influential Choice Magazine. He holds a PhD in Design Theory from the University of Southampton (UK), and an MA in Ethics from the University of Birmingham (UK). Before becoming a full-time academic he worked for the industry for more than 20 years.

Dr. Leyla Acaroglu

Dr. Leyla Acaroglu (CEO & Founder The UnSchool and Disrupt Design) is an award-winning designer and sociologist helping to pioneer the transformation to a sustainable and circular economy. She is a TED speaker, a UN Environment Champion of the Earth Lauret, and a LinkedIn Change-Maker. She is the creator of the Disruptive Design Method, which combines systems thinking, sustainability sciences and design as tools for creating a circular and sustainable future. The founder of The UnSchool of Disruptive Design and the creative agency Disrupt Design, Leyla travels the world helping people and organisations think differently about the role we can each play in designing a positive future.   

Angela Oguntala

Angela Oguntala is a founding partner at Greyspace, a foresight and design studio that partners with organizations to envision and transition towards desirable futures. She has led work in various sectors from education and policy, to healthcare, finance and fashion. She works to facilitate deliberation on emerging challenges and opportunities, inform strategy and develop new thinking.

Angela also has deep expertise and interest in collective imagination, sustainable transitions and experimental processes to catalyze innovation. Selected clients of hers include IKEA, Hermès, Philips, Sky, The World Economic Forum, The World Trade Organization and Microsoft. Angela Oguntala is a Salzburg Global Fellow, she was named a Future Innovator by The United Nations OICT & Ars Electronica for her work and speaks widely on future-facing themes, having been featured on TED, NPR and various international platforms.

Ministry of Culture


Estonian Museum of Applied Art and Design

Estonian Academy of Arts

City of Tallinn

Air Baltic

Tallink Hotels

Travelling to Tallinn

What to expect

You’ll be tavelling to Estonia during a very special time, midsummer, with 19 hours of daylight and nearly no night. Make the most of your stay, experience our capital Tallinn and prolong your stay taking a trip to the countryside. The distances are short in Estonia, so one can see and experience a lot even within an extra day.
Plan your stay with:

Visit Estonia
Visit Tallinn

Organizing the event, we do follow and ask our guests to follow the instructions on safety.
Please find the updated details on COVID-19 and travelling to Estonia HERE


Panorama of Tallinn

Old Tallinn

How to get from Tallinn Airport to the city centre?

The airport is very conveniently located – just 4 kilometres (2.5 miles) from the city centre. You can easily travel to and from the airport by tram, bus, or taxi.  

Among the hotels with special deals for the ED-Awards 2022 Tallinn participants with easiest access from the airport are: Nordic Hotel Forum (superior 4*) and Tallink City Hotel (4*). 

For both take a tram line No 4 (direct line, 17-18 minutes, leave at stop „Viru“) or take a taxi.

Photo airport:

Travel by plane

The city’s international airport, Lennart Meri Tallinn Airport, provides excellent facilities and a wide variety of services. In 2019, Tallinn airport received the Airport Quality Service Award, making it the best in Europe in the category of airports with up to five million passengers.

Fly directly to Tallinn from over 40 different destinations. 

Check out the special prices offered by airBaltic the official airline of ED-Awards Tallinn 2022.

Travel by ferry

Port of Tallinn, servicing over 10 million passengers a year, makes it one of the biggest and busiest passanger ports in Europe. Tallinn Old City Harbour includes passenger terminals A and D for regular ferry lines, cruise area for cruise passengers and Old City Marina for pleasure crafts. Regular lines serve routes to Helsinki (Finland), Stockholm (Sweden) and St. Petersburg (Russia).

Ferries cross the Gulf of Finland between Tallinn and Helsinki operated by different ferry companies make all in all in more than ten departutes a day, covering the distance in roughly two to three hours. 

Tallink operates an over-night ferry between Tallinn and Stockholm. 

Among the hotels with special deals for the ED-Awards 2022 Tallinn participants with easiest access from the port are: Tallink Spa and Conference Hotel (4*) and Tallink Express Hotel (3*). 

Both are in a walking distance from the main passanger terminals. 

Photo, panorama of Tallinn from the sea:


It is also possible to get to Tallinn by a bus, train or car. Find out more details on how to get to Tallinn

Affiliated Hotels

Nordic Hotel Forum


Location: Viru väljak 3, Tallinn

Nordic Hotel Forum, a 4 star superior hotel in the prime location in Tallinn has recently completed a full renovation to the entire hotel. The hotel offers spacious and elegant hotel rooms and a Leisure Centre on the 8th floor with magnificent views over the historic Old Town of Tallinn. The hotel has Green Key and Covid-19 Safe markings.

Booking via link
Bookings via link enjoy -25% discount of the price.
The discount is valid: 15-20.06.2022
The price includes buffet breakfast, use of a leisure center with indoor pool, saunas and a fitness room.

More info

Easy transfer from the airport by tram. Tram line 4 takes you in 17-18 minutes from the terminal to the doorstep of the hotel (stop name „Viru“).
Taxi takes 11 minutes with no traffic, rush-hours could be slow.

Find the best option to get to your hotel from the airport

Tallink City



Easy transfer from the airport by tram. Tram line 4 takes you in 17-18 minutes from the terminal to the doorstep of the hotel (stop name „Viru“).
Taxi takes 11minutes with no traffic, rush-hours could be slow.

Find the best option to get to your hotel from the airport

Tallink City Hotel welcomes guests right in the heart of the city, making this newly renovated hotel a perfect venue for business and festive events.

  • A wide range of modern rooms is sure to fulfil the individual expectations of all guests.
  • City Grill House is a vibrant two-storey restaurant with 228 seats and flexible options for various events.
  • A cosy relaxation area with saunas offers beauty and wellness treatments and ensures an enjoyable getaway experience.
  • The function area on the 10th floor accommodates 40 guests and offers a magnificent city view along with state-of-the-art conference equipment.

Booking is made HERE and the discount code EDAWARDS gives you the festivals prices. 
The discount is valid: 15-20.06.2022

Tallink Spa & Conference Hotel



The hotel is located in a walking disctance from the main terminals of the Harbor of Tallinn. NB! Check the name/letter of your terminal.
Take a taxi or a tram (need to change line 4 to line 1 or 2) from the airport.

Tallink Spa & Conference Hotel is located next to Tallinn’s Old Town and combines everything you need for a relaxing holiday or active business trip.

  • A wide range of rooms is sure to fulfil the individual expectations of all guests.
  • Aqua Spa is a top spa in Tallinn. Professional beauty and wellness services are also available.
  • Restaurant Nero is a delightful 175-seat restaurant – the perfect place for receptions, weddings and company parties.
  • There are 6 conference halls available, the largest of which can accommodate 263 people.

20% discount in all room categories, breakfast included. The discount is valid: 15-20.06.2022

Booking is made through and the discount code EDAWARDS gives you the festivals prices. 

Tallink Express Hotel



The hotel is located in a walking disctance from the main terminals of the Harbor of Tallinn. NB! Check the name/letter of your terminal.
Take a taxi or a tram (need to change line 4 to line 1 or 2) from the airport.

Tallink Express Hotel is conveniently located next to Tallinn’s Old Town and offers budget-friendly accommodation.

  • Double and family rooms make the hotel an ideal choice for friends, colleagues and families alike.
  • Cozy restaurant Tempo is a hot spot among locals. Enjoy buffet breakfast and soup gallery, in addition we also serve a daily lunch buffet. 
  • The location next to Tallink Spa & Conference Hotel provides an excellent opportunity to accommodate in Tallink Express and enjoy Aqua Spa aquatic Center and beauty services.

20% discount in all room categories, breakfast included. 
The discount is valid: 15-20.06.2022

Booking is made HERE and the discount code EDAWARDS gives you the festivals prices.

Discounted travel with airBaltic

The official airline for the ED-Awards 2022 Tallinn is airBaltic.

AirBaltic (Air Baltic Corporation AS) connects the Baltic region with over 70 destinations in Europe, the Middle East, and the CIS. Over the last 25 years airBaltic has developed as a strong, profitable and internationally respected airline. airBaltic is by far the best known international brand of Latvia and responsible for more than 2.5% of the Latvian GDP. airBaltic operates 33 Airbus A220-300 aircraft. airBaltic has received numerous international awards for excellence and innovative services. Skytrax has awarded Latvian airline airBaltic a five–star COVID-19 safety rating. In addition, airBaltic is one of the Top twenty airlines for COVID-19 compliance by the safety, product, and COVID-19 rating agency In 2018 and 2019 airBaltic received the ATW Airline Industry Achievement Award as the Market Leader of the Year. In addition, in 2019 airBaltic received Sector Leadership Award by Airline Business. airBaltic is a joint stock company that was established in 1995.
Its primary shareholder is the Latvian state, which holds 97.03% of the stock, while the rest of the shareholders hold 2.97%.

airBaltic offers the registered participants (and accompanying persons) of ED-Awards 2022 Tallinn a special discount of -10%. Please claim your discount codes by sending your request to: 

• Booking period: now until June 19, 2022
• Valid for flights to Tallinn and return during June 14-21, 2022.

Exhibition: Communicative Urban Space

Open 24/7



Graphic design and typography in Tallinn urban space. Find the different locations on the Tallinn Design Map.

Opening of the exhibition in the courtyard of Estonian Academy of Arts: Friday, June 17,

The exhibition reflects a cross-section of the modern and historical strata of graphic design and typography in Tallinn urban space. The main part of the exhibition consists of up to 40 examples of diverse graphic design and typography found in the city and is exhibited both in Tallinn urban space and in a web-based map application.

Places to go

European Design Awards Festival 2022 is taking place in collaboration between European Design Awards and Estonian Design Centre.

The ED-Festival has since 2007 been hosted in cities like Stockholm, Zurich, Rotterdam, Helsinki, Istanbul, Vienna, Porto and Oslo, to name a few. Its mission is to celebrate European design, facilitate designers to meet, be inspired and build networks, but also to help promote the design discipline to wider audiences.

ED-Festival Tallinn 2022 main local partners are: City of Tallinn, Helmes, Nordic Hotel Forum, Tallink Hotels, Air Baltic, Estonian Museum of Applied Art and Design, Estonian Academy of Arts, Republic of Estonia Ministry of Culture, Cultural Endowment of Estonia, Visit Tallinn