Frederico Duarte

Frederico Duarte studied communication design in Lisbon and worked as a designer in Malaysia and Italy. He holds an MFA in design criticism from the School of Visual Arts and a PhD in design curating from Birkbeck College, University of London and the Victoria & Albert Museum. As a design critic and curator he has written articles and essays, contributed to books and catalogues, given lectures and workshops, curated exhibitions and organised events on design, architecture and creativity since 2006.

Kaidi-Kerli Kärner

Kaidi-Kerli Kärner is a Strategic Planning Director at the Estonian Ministry of Economic Affairs and Communications. She will give a research overview about the footprint of Estonian public digital services.

Digitalisation is a big part of our lives and is a success story of the Estonian public sector. Therefor it is important that our digital life is sustainable as well and when making choices regarding future digital solutions, we can be as environmentally sustainable as possible.

Digital environmental sustainability is one of the focus subjects in the new Digital Agenda 2030 of Estonia (national digital strategy). The agenda states that the goal is to be more sustainable but at the moment we lack the knowledge of the current situation and therefor it is difficult to know where to start (where the problem is most urgent). We need to identify where the environmental impact of digital state is the biggest and map out possibilities to reduce that impact. Analysis carried out in spring 2022 will map the environmental impact of Estonia’s public sector digital products (servers, work stations, work processes etc) and will look at possible solutions.

Marksteen Adamson

Marksteen Adamson is a Founding Partner, Chief Creative Officer and Director of Strategy at Asha & Co. Marksteen has gained an international reputation for being an inspiring creative strategist and problem solver, advising global companies, governments, countries and charities on brand strategy and brand behaviour. Marksteen was Global Creative Director of Interbrand and joint Director of its worldwide steering committee, building and overseeing the creative teams in London, Amsterdam and New York before making the move to set up ASHA & Co in 2002. In 2019 Marksteen won the Drum Social Purpose – ‘Changemaker of the Year’ award.

Marksteen’s award-winning work as Global Creative Director of Interbrand includes: ‘Welcome to Estonia’ (a unique brand identity project commissioned by the Estonian government to rebrand and re-position Estonia); the brand identity for PwC; the global brand refresh for Orange, and the multi-D&AD awardwinningNiceday brand identity for WHSmith. He was also responsible for the rebrand of the RaboBank in the Netherlands, Guinness Mahon Private Bank, and helping set up, brand and name the global movement – We Are What We Do. The awards have continued for his agency and more recently ASHA & Co was ranked in Design Week’s Top 100 as one of the most awarded agencies in the UK. As well as overseeing all creative work, brand strategy, innovation and driving the business direction and social objectives of ASHA & Co, Marksteen also has personal projects he works on in-between clients and family commitments.

Dr. Leyla Acaroglu

Dr. Leyla Acaroglu (CEO & Founder The UnSchool and Disrupt Design) is an award-winning designer and sociologist helping to pioneer the transformation to a sustainable and circular economy. She is a TED speaker, a UN Environment Champion of the Earth Lauret, and a LinkedIn Change-Maker. She is the creator of the Disruptive Design Method, which combines systems thinking, sustainability sciences and design as tools for creating a circular and sustainable future. The founder of The UnSchool of Disruptive Design and the creative agency Disrupt Design, Leyla travels the world helping people and organisations think differently about the role we can each play in designing a positive future.   

Discounted travel with airBaltic

The official airline for the ED-Awards 2022 Tallinn is airBaltic.

AirBaltic (Air Baltic Corporation AS) connects the Baltic region with over 70 destinations in Europe, the Middle East, and the CIS. Over the last 25 years airBaltic has developed as a strong, profitable and internationally respected airline. airBaltic is by far the best known international brand of Latvia and responsible for more than 2.5% of the Latvian GDP. airBaltic operates 33 Airbus A220-300 aircraft. airBaltic has received numerous international awards for excellence and innovative services. Skytrax has awarded Latvian airline airBaltic a five–star COVID-19 safety rating. In addition, airBaltic is one of the Top twenty airlines for COVID-19 compliance by the safety, product, and COVID-19 rating agency In 2018 and 2019 airBaltic received the ATW Airline Industry Achievement Award as the Market Leader of the Year. In addition, in 2019 airBaltic received Sector Leadership Award by Airline Business. airBaltic is a joint stock company that was established in 1995.
Its primary shareholder is the Latvian state, which holds 97.03% of the stock, while the rest of the shareholders hold 2.97%.

airBaltic offers the registered participants (and accompanying persons) of ED-Awards 2022 Tallinn a special discount of -10%. Please claim your discount codes by sending your request to: 

• Booking period: now until June 19, 2022
• Valid for flights to Tallinn and return during June 14-21, 2022.

European Design Awards stand by Ukraine

Dear European Design friends

We, just like everyone else right now, are extremely saddened and horrified to be watching the unbelievable events unfolding during the Russian invasion in Ukraine.

It is hard to believe that things like this are happening in places where our friends live and work. There are lots of Ukrainian designers that would always take an active part in the European Design Awards and Festival. We have past and current jury members that live in Kyiv. It’s so easy to relate with them and this makes things even more painful. Our thoughts at this time are with all of our friends who are being affected by the war.

Of course, at times such as these, we feel helpless. What can we do? Is there anything that we can do that could help? Nothing seems big enough when the tragedy is this substantial. Still… we cannot stand and just watch.

First of all, there are simple and small things. Regarding the Ukrainian participants of the ED-Awards, we have already tried (and partly succeeded) to get in touch with them to return all fees that they have paid in this year’s competition. All submissions coming from Ukraine will compete for this year free of charge. This is simple and small, but it’s also self-evident. It can’t be otherwise.

And how about our Russian participants? We want to make sure everyone understands that we empathise with them too. Surely their country is the aggressor, but in reality, this is not a war between Russia and Ukraine. Let’s be clear about this: This is Putin’s war. We are proud to see the Russian creative community in unison stand up against the regime and stand by peace. And keep in mind that their stance against injustice, cruelty and tyranny comes with the danger of persecution and severe consequences for speaking out!Despite this fact, that we acknowledge and honour in regards to the Russian design community, we have decided to take some sort of action to display our disproval of the Russian regime. The name of “Russia” is not going to be visible on our website. It’s just a symbolic move, but we want to make sure that it is understandable on all sides that a crime is being committed and all is not “business as usual”.

Further more, both our Russian jury members (on their own initiative) have asked for their names to be withdrawn from this year’s juries.

And now we come to the important part: The European Design Awards & Festival have managed to gather around them an amazing community of creative people who are real opinion leaders. People who can, better than anyone else, get their message through. We are already preparing an action that will help our Ukrainian partners (to be announced soon), but we want to hear from you too. We want you to tell us what more we could do to help. Share your ideas with us. How can we use our platform to make even a tiny positive change for the people who are currently suffering?

Please be aware that we are also in direct communication with Ukrainian designers as well as one of their major associations, the All-Ukrainian Advertising Coalition to ask them for ways in which we can be useful and we will keep everyone posted on their feedback. 

Bellow you will find information on what you can do to help. All links provided by our Ukranian friends themselves:

• How to support Ukraine

• Make and share art

• Stay informed

• Boycott Russia

• Donate


Nicole Pickett-Groen

Nicole Pickett-Groen is lead editor at Dutch Digital Design and a bilingual copywriter who started her career in London. Now living in the Netherlands. She writes (social) content, articles, blogs and loads more – for big and small clients. In both English and Dutch. She strives for quality in everything she makes. Enthusiastically. With an eye for detail and creativity. Also a good sounding board when it comes to strategy and brand experience.

Dutch Digital Design is a collective, founded in 2014 by leading Dutch agencies. Officially registered as a foundation in 2019. Sharing the very best Dutch digital work, selected by Dutch Digital Design curators, to attract new business, partnerships and talent. Globally and nationally.


the Netherlands

Tanel Kärp

Tanel is an interaction designer, consultant, educator and currently the head of the Interaction Design Master’s program at the Estonian Academy of Arts.
With 20 years of experience in the field, and BA and MA degrees in design, his career has mostly focused on digital and experience design in social fields, from empowering sustainable behaviours to citizen activism.
Today he applies human centered, behaviour and strategic design thinking and combines his critical mindset and theoretical know-how with creative production skills, to help create human-friendly products, services and systems, and facilitate systemic change in complex environments.



Kai Lobjakas

Kai Lobjakas is an art historian and curator. From 2014 she has been serving as head of the Estonian Museum of Applied Art and Design (ETDM). 

Her focus of interest lays both in the Soviet period and contemporary applied art and design practices, and especially the intersections of these fields. She has initiated and curated numerous exhibitions both in Estonia and internationally, compiled and edited catalogues, lectured and written extensively on design phenomena. Last year a vast permanent exhibition of Estonian design curated by her was opened at ETDM. 

She is currently the chair of ICOM ICDAD, the International Committee for Museums and Collections of Decorative Arts and Design.



Aleksandra Tulibacka

Founder and Editor-in-Chief of a polish online magazine, Grafmag, where she shares her experience and promotes polish design and designers. Since 2012 the magazine has earned its place as a reliable resource of knowledge for the Polish creative community, and a platform to find information about the best projects, contests, and events.

Starting from 2017 she co-organizes an annual design conference GrafConf, which supports designers in starting and developing their careers and creates a unique opportunity to network, share experience and grow the creative community.  




Elin Seittu

Elin Seittu is a graphic designer and journalist from Sweden. She graduated from the department of Graphic Design and Illustration from Konstfack University of Arts, Crafts and Design and then proceeded to complete a BA in journalism.

Her previous experience includes a variety of roles, from graphic design such as packaging design and visual identities, to working with literary journalism, columns and chronicles.

She feels that the unique position between sender and receiver – between intention and insight – requires a constant presence of analysis and curiosity which suits her combined qualities perfectly. The right combination of text and form works like a cipher that unlocks the door and reveals the world. Apart from the above, Elin also holds a BA in philosophy.

She is currently working as a communications manager at Svensk Form, a member-based organization that strives to broaden the use of the design thinking and motivate society to make a sustainable transition – through design.



Mosse Sjaastad

Mosse is a trained interaction designer from MA Design for Interactive Media, Middlesex University, UK. She is an Associate Professor at the Institute of Design at AHO and she teaches Master courses and coordinates the field of Interaction Design. 

She has work experience from London in the late 90s before she moved back to Oslo where she started with two other designers their own design studio, Noon As. During that time, she won several Norwegian design awards from Grafill and Norsk Form. 

Since 2006 she has worked at Oslo School of Architecture and Design, where she teaches and is a course-leader. In her teaching she has explored, conceptualised and developed design courses from tangible interactions to screen-based media at the master’s level, covering a huge range of topics – often with industry – from the future of news, proactive healthcare, reading and learning experiences within education, to calm work tools and concepts for information-overloaded work practises.




Glib Kaporikov

Glib was born in Kyiv, Ukraine. He studied at the National Academy of Fine Arts and Architecture. Teacher, public speaker, designer, and creative director. Glib teaches graphic design and communication, and he is the design director in Projector creative and tech online institute. Co-owner and creative director of LLIWELL branding agency. Author and host of a podcast about design and good taste. Art director as well as contributing editor at Telegraf magazine