Marksteen Adamson is a Founding Partner, Chief Creative Officer and Director of Strategy at Asha & Co. Marksteen has gained an international reputation for being an inspiring creative strategist and problem solver, advising global companies, governments, countries and charities on brand strategy and brand behaviour. Marksteen was Global Creative Director of Interbrand and joint Director of its worldwide steering committee, building and overseeing the creative teams in London, Amsterdam and New York before making the move to set up ASHA & Co in 2002. In 2019 Marksteen won the Drum Social Purpose – ‘Changemaker of the Year’ award.
Marksteen’s award-winning work as Global Creative Director of Interbrand includes: ‘Welcome to Estonia’ (a unique brand identity project commissioned by the Estonian government to rebrand and re-position Estonia); the brand identity for PwC; the global brand refresh for Orange, and the multi-D&AD awardwinningNiceday brand identity for WHSmith. He was also responsible for the rebrand of the RaboBank in the Netherlands, Guinness Mahon Private Bank, and helping set up, brand and name the global movement – We Are What We Do. The awards have continued for his agency and more recently ASHA & Co was ranked in Design Week’s Top 100 as one of the most awarded agencies in the UK. As well as overseeing all creative work, brand strategy, innovation and driving the business direction and social objectives of ASHA & Co, Marksteen also has personal projects he works on in-between clients and family commitments.