Isabel Inés

Isabel Inés, “Ludita”, is a strategic designer in Spain with more than 25 years of experience. With a degree in Information Sciences, she has worked designing digital products and services, leading design teams, defining methodologies and strategies, and creating user and learning experiences for all kinds of companies: idealista, Decathlon, Cadena Ser, Museo del Prado, eBay, Ministry of Foreign Affairs, Bergé Auto, BBVA Bank, etc.

In 2020 she received the Jury Award at the Spain’s National Design and Innovation Awards in the “Professionals” category, for pioneering the new disciplines of design in Spain, helping define the new profession and creating a strong comunity around it. She is the Captain of Mothership – in Spanish, La Nave Nodriza – a space for reflecting and learning on human-centered design in the heart of Madrid, and all over the world since the pandemic made them become remote. Also she is part of llios, a design collective that explores new organizational models (without a business structure, based on trust and mutual admiration) and develops design and innovation projects that help to humanise modernity. She believes that design has a growing impact on our society and is determined to design a better, fairer, easier and a more beautiful world.