Author: elisa@europeandesign.org
Isabel Inés
Isabel Inés, “Ludita”, is a strategic designer in Spain with more than 25 years of experience. With a degree in Information Sciences, she has worked designing digital products and services, leading design teams, defining methodologies and strategies, and creating user and learning experiences for all kinds of companies: idealista, Decathlon, Cadena Ser, Museo del Prado, eBay, Ministry of Foreign Affairs, Bergé Auto, BBVA Bank, etc.
In 2020 she received the Jury Award at the Spain’s National Design and Innovation Awards in the “Professionals” category, for pioneering the new disciplines of design in Spain, helping define the new profession and creating a strong comunity around it. She is the Captain of Mothership – in Spanish, La Nave Nodriza – a space for reflecting and learning on human-centered design in the heart of Madrid, and all over the world since the pandemic made them become remote. Also she is part of llios, a design collective that explores new organizational models (without a business structure, based on trust and mutual admiration) and develops design and innovation projects that help to humanise modernity. She believes that design has a growing impact on our society and is determined to design a better, fairer, easier and a more beautiful world.
Isabelle Dahlborg Lidström
Isabelle Dahlborg Lidström is Head of Design, Creative Director and Partner of the brand devilment consultancy Grow in Stockholm, Sweden, with over 28 years of experience from the international design industry in NYC, Copenhagen and Stockholm. After receiving a Bachelor of Fine Arts in Communication Design and completing a training in Packaging Design, Isabelle founded the innovation consultancy Pond, then No Picnic Packaging and the company NINE.
Isabelle has always had a passion for solving business challenges by using design in both innovative and aesthetic way. Using both structural and graphic design, materials and function, paired with a deep understanding of the challenges of the business and the industry, she is adamant in finding the most appropriate solution to any given problem. Isabelle has experience from the juries of Eurobest, Dieline, Pentawards, LIA, Kolla, Guldägget, Core 77, IF Award.
Ariel Guersenzvaig
Ariel Guersenzvaig is a design and technology ethicist and a professor of design at Elisava, Barcelona School of Design and Engineering. His main areas of research are, on the one hand, the ethical impact of machine intelligence on society, and, on the other hand, the ethics of professional design activity. His research has been published in several edited scholarly volumes as well in journals such as ACM Interactions, AI&Society, Journal of Design Research, and IEEE Technology and Society Magazine. He is the author of ‘The Goods of Design: Professional Ethics for Designers’ (Rowman & Littlefield, 2021), which was reviewed as ‘Essential’ by the influential Choice Magazine. He holds a PhD in Design Theory from the University of Southampton (UK), and an MA in Ethics from the University of Birmingham (UK). Before becoming a full-time academic he worked for the industry for more than 20 years.
Angela Oguntala
Angela Oguntala is a founding partner at Greyspace, a foresight and design studio that partners with organizations to envision and transition towards desirable futures. She has led work in various sectors from education and policy, to healthcare, finance and fashion. She works to facilitate deliberation on emerging challenges and opportunities, inform strategy and develop new thinking.
Angela also has deep expertise and interest in collective imagination, sustainable transitions and experimental processes to catalyze innovation. Selected clients of hers include IKEA, Hermès, Philips, Sky, The World Economic Forum, The World Trade Organization and Microsoft. Angela Oguntala is a Salzburg Global Fellow, she was named a Future Innovator by The United Nations OICT & Ars Electronica for her work and speaks widely on future-facing themes, having been featured on TED, NPR and various international platforms.