IKEA PS Collection

When
9 – 14 June 2026

Official Openning
Tuesday 9 June, 11 am

Location
IKEA Sofia store 
216 Okolovrasten pat str.

Opening Hours
9 June  – 14 June
10 am – 8 pm

Since 1995, PS has been the collection where IKEA’s most experimental design takes shape, with nine editions that have explored the future of Scandinavian design and produced some of IKEA’s most loved and enduring designs. This tenth edition centres on playful functionality — useful, functional designs that do their job in the home, with an unexpected element of playfulness that you can’t help but engage with.

The full global reveal is set for May 13 and the first look of the collection in Bulgaria will take place at the IKEA Sofia store in early June, where the curated selection will be displayed for a limited period of time.

Confessions of a Designer: Design, Decisions and Impact

When
11 June 2026
9am – 5pm

Registration
Everyone can attend, provided they fill in their registration by June 5

ICoD Regional Meeting Europe (RM EURO 2026) Confessions of a Designer: Design, Decisions and Impact will take place in Sofia on 11 June 2026 and will be hosted in partnership with the European Design Festival. 

The Regional Meeting will open with keynote reflections on this year’s theme, Confessions of a Designer: Design, Decisions and Impact, addressing the realities of decision-making in design amid geopolitical, economic and technological disruptions, including AI. Discussions will examine how design choices are shaped by tensions, uncertainties, instincts and trade-offs, and how our criteria evolve alongside changing knowledge, values and accountability.

Through shared confessions and dialogue, participants will explore how decisions are formed, who defines them, and how awareness or blind spots affect public life and tangible outcomes. A structured networking activity will provide space for exchange across the region.

The meeting will conclude with a participatory session mapping insights and identifying shared regional challenges within Balkan Europe, strengthening dialogue and common cause within ICoD’s global design network.

To fill in your registration form, follow this link

Vitosha Hike

Distance from Sofia city centre
30 min by public transport

Public transport
Bus 66 to Aleko Hut, Bus 63 to Zlatni Mostove, Bus 64 to Boyana

Ticket
€0.80 per ride or €2 day pass

Pay by
Contactless bank card or phone

Highest peak
Cherni Vrah, 2,290 m

Nature park
The oldest in the Balkans, established in 1934

Few European capitals can claim a mountain as an immediate backdrop to city life. Towering above Sofia, Vitosha offers an easy escape into nature. As part of the European Design Festival experience, we invite you to plan a hike to one of Sofia’s most cherished natural landmarks. Whether you choose a gentle walk around Aleko Hut or continue to the summit of Cherni Vrah, the mountain rewards visitors with panoramic views, crisp air, and a sense of why nature is so central to Sofia’s identity.

Just a short bus ride from the city centre, the mountain is part of Sofia’s character and the oldest nature park in the Balkans. Known for its dense forests, sweeping views, waterfalls, and remarkable stone rivers known as moraines, an escape into nature is for anyone seeking a quick immersion in nature.

Festival guests can choose from several routes depending on their interests and energy level:

  • Aleko Hut (1,810 m) – the most popular starting point for scenic walks and hikes towards Cherni Vrah.

  • Zlatni Mostove & Septemvri Hut – a peaceful forest area ideal for easy walks and a traditional mountain atmosphere.

  • Boyana Church & Boyana Waterfall – a rewarding combination of nature and culture, pairing a UNESCO World Heritage Site with one of Vitosha’s most beautiful waterfalls.

Whether you opt for a leisurely stroll or a more ambitious hike, Vitosha reveals a different side of Sofia – one where urban life gives way to fresh air, alpine landscapes, and spectacular views just beyond the city limits.

Photo: Ivan Shishiev / Visit Sofia

Day 2

When
Friday, June 12, 11:00 – 18:00

Ticket
€50,00 (single day)
€80,00 (two-day)

Nomint (Yannis Konstantinidis)

Yannis Konstantinidis is a director, creative director, and co-founder of NOMINT, the Emmy-winning animation studio now celebrating its twentieth year. From its beginnings as an experimental design studio, NOMINT has evolved into one of the world’s leading names in animation, known for its moonshot ideas and outrageous craft. His films for WWF, made with real ice, real fire, real smoke, and thermal cameras, have become a case study in animation where the process is inseparable from the message. Recent work includes the stop-motion opener for the 2026 Winter Olympics on BBC. As a director, Yannis’s work has received multiple European Design golds, two Grand Clios, two Grand Prix at CICLOPE, Best of Show at the ADC Awards, a D&AD Yellow Pencil, and over 100 gold advertising and design awards. Before animation he trained as an architect at UCL and studied theatre at Central Saint Martins. 

punkt.studio (Krasimir Stavrev and Svetla Todorova)

Founded in 2006 in Plovdiv, Bulgaria, punkt.studio is an independent creative studio working across visual identity, typography, communication design and brand strategy. Over the past two decades, the studio has developed projects for cultural institutions, public initiatives, cities and commercial clients, creating design systems that combine strategic clarity, distinctive visual character and conceptual depth.

punkt.studio is particularly recognised for its contribution to the evolving public image of Plovdiv through a series of interconnected city-scale projects — including visual communication for Plovdiv 2019 European Capital of Culture, the ongoing development of the city’s destination branding, the creation of the collaborative Plovdiv Typeface, based on letterforms contributed by Plovdiv residents, and the conception and production of Brand the City 2026, an international forum dedicated to urban branding and civic storytelling.

Next DC (Maria Todorova)

Maria Todorova is a creative director with more than 25 years of experience in advertising and communication design. She is the founder and CEO of NEXT-DC, an independent digital agency working with international brands including Heineken, Jack Daniel’s, Finlandia, Canon, and Twitter. Beyond digital creativity, Maria assumes the roles of Founder and Creative Director of the SHAPESHIFT festival, an innovative series of events delving into constant transformation and the intricate relationship between humanity, creativity, and innovation. Another project Maria stands behind is Quotes Magazine, an international media platform with the noble goal of presenting the authentic professional or personal stories of those whose lives and work quietly propel the world forward.

Fontfabric (Plamen Motev)

Plamen Motev is a creative director at Fontfabric, the Sofia-based independent type foundry founded in 2008. His work operates at the intersection of typography, branding, and creative direction, focusing on how letterforms help brands communicate with clarity, character, and distinction. Under his direction, Fontfabric has grown into an internationally recognized studio, creating premium retail typefaces and custom fonts for global brands. The studio blends artistic expression with technical precision, developing type systems used across industries including food, technology, media, and design. Its clients and collaborators include major international names, while its retail library features over 65 font families supporting multiple scripts such as Latin, Cyrillic, Greek, and Arabic. Beyond commercial work, Plamen and the team actively contribute to the design community through workshops, lectures, and collaborations, viewing typography as a strategic tool for shaping brand voice and identity.

Beetroot (Vangelis Liakos)

Vangelis Liakos, together with Alexis Nikou and Yiannis Charlampopoulos, co-founded the creative agency Beetroot in 2000. Today, Beetroot is an internationally renowned agency in the field of visual communication and branding design. Its work spans brand identities, campaigns, exhibitions, and cultural initiatives, always using design as a way to tell meaningful stories. Whether in commercial projects or in addressing social issues, Beetroot aims to create images and visual experiences that connect with people and spark dialogue.

From its founding until the present, Beetroot’s work has earned over 400 awards and “Agency of the Year” distinctions at major Greek and international events, such as the Red Dot Design Awards, European Design Awards, ADC*E Awards (Art Directors Club of Europe), EBGE (Greek Visual Communication Design Awards), D&AD, Dieline, Pentawards, Ermis Awards, etc.In 2023, Beetroot’s four partners and creative directors (including Vangelis) were recognized by their peers with membership in AGI – Alliance Graphique Internationale, joining the most prestigious global community of leading graphic designers.

Rozalina Burkova

Boldly, though not without justification, we can call Rozalina Burkova one of the most prominent Bulgarian illustrators working today. She is an artist and animator based between Barcelona and Sofia, enjoying wide international recognition. She completed her studies in Fashion at Central Saint Martins in London, but even while still a student she turned to drawing and made it her profession. She works primarily in digital media, while also enjoying experimentation with oil on paper. Her portfolio spans prints, projects across advertising, media, product and packaging design, events, and animation for music videos. What unites her diverse practice is a distinctly developed visual language – rich in color, movement, and unexpected compositions and forms.

Her clients include globally recognized institutions and brands such as Tate Modern, The New York Times, Human Rights Watch, The Washington Post, the Obama Foundation, Gucci, and Bloomberg, alongside smaller Bulgarian organizations, media, and brands like Fine Acts, Darik Radio, Items, and others. Among her major creative achievements is the complete visual takeover of The New York Times Book Review in December 2022, as well as her inclusion in the publication’s list of most memorable illustrations for 2023.

Day 1

When
Friday, June 12, 11:00 – 18:00

Ticket
€50,00 (single day)
€80,00 (two-day)

Atelier Andrea Gassner

Andrea Gassner is an Austrian designer. Her work encompasses an expanded understanding of graphic design and operates at the intersection of visual communication, spatial design, and conceptual design. Since 2018, she has run the studio Atelier Andrea Gassner. The studio’s fields of work are diverse – design and media strategy, corporate design, wayfinding systems, spatial installations and exhibition design, web, media, and print design – and are often cross-media in nature. Тhe studio’s work has been widely awarded: more than one hundred prizes nationally and internationally, including State Awards, ADC New York, TDC Tokyo, and the European Design Awards. In 2025, Atelier Andrea Gassner received the prestigious Henry Steiner Prize for outstanding design and currently ranks among the “TOP 50 DESIGN STUDIOS IN EUROPE and No. 1 IN AUSTRIA,” according to the European Design Agencies Ranking 2021–2025. Whether in wayfinding systems for a senior living facility, playful environments for children, or in books, her work consistently explores the quiet power of design that does not shout but tells a story.

Production Type (Léa Bruneau)

Léa Bruneau is a French type designer and calligrapher whose work bridges classic elegance with contemporary sensibilities. She studied graphic and type design at École Estienne in Paris before earning her Master’s degree in Type and Media at the Royal Academy of Arts in The Hague. She currently works as a senior type designer at Production Type where she develops projects that combine rigor and expressivity, creating typefaces and logotypes that can adapt to a wide range of contexts. Her work has been recognized with the TDC Ascender Award in 2024, and her 2025 typeface family Ciel has received multiple international distinctions.

ICoD (Melike Tascioglu-Vaughan)

In 1963, designer associations from around the world gathered in London, struck a gavel, and called a council into being. Today, the International Council of Design (ICoD) represents 116 organisations across 63 countries — the world’s largest representative body for professional design. ICoD President Melike traces the Council’s journey from Icograda to ICoD, and the world’s journey alongside it: from scarce information and clear boundaries, to a connected, multidisciplinary, borderless design landscape. Her message is simple and direct: design has a unified voice, and you belong in it. A talk about design, power, and what we can build together.

Paul Voggenreiter is a graphic designer whose practice moves between Germany and Bulgaria, shaped by collaboration, research, and context-driven thinking. Since establishing his independent practice in 2019, he has developed a flexible, dialogue-oriented approach, forming project-specific collaborations with designers and artists across Europe, with a continued focus on the Balkan region.

Miroslav Zhivkov is an artist and designer based in Gabrovo, Bulgaria, his work spans graphic design, painting, and screen printing, often blurring the boundaries between them. His visual language evolves through experimentation, from monotype and analog processes to vibrant digital compositions, resulting in what he describes as “good-looking nonsense.” He is the founder of NoPoint Atelier, an independent print studio in Balanite that serves as a platform for international artistic exchange.

Paul Voggenreiter and Miroslav Zhivkov will bring into focus their shared interest in process, experimentation, and cross-disciplinary collaboration. Their joint presentation will reflect on working across different contexts – geographical, cultural, and material, while discussing their nominated project for the European Design Awards 2026, which captures the dynamic interplay between structured design thinking and open-ended visual exploration.

G2K (Frank Baas and Yuri Nauta)

G2K is a design agency guided by reality with over 25 years of experience in strategy, design & execution. Based in the Netherlands, working from studio’s in Groningen & Amsterdam. With a team of 20+ people who work day in day out to make work that is simple, striking and made to be real. Their approach is rooted in active listening, enabling them to fully understand the clients challenges while using context and reality as guiding principles. Through their design philosophy, they strip away excess to reveal the essence, creating striking new realities that drive businesses and organizations forward. Frank Baas and Yuri Nauta, partners at G2K, will share their perspective on design. Frank (1969) joined G2K in 2000, and has been pushing the envelope since then as creative director and strategist. Yuri (1989) joined G2K in 2017, with a focus on delivering top notch digital projects. Their work has gained global recognition, earning awards such as the European Design Awards and Red Dot Design Awards for numerous projects.

FourPlus (Ivaylo Nedkov and Tsvetislava Koleva)

Ivaylo Nedkov is co-founder at FourPlus Studio, leading the studio’s visual identity work since its earliest days. Tsvetislava Koleva is Creative Director with over a decade of experience across every stage of the creative process.

FourPlus is a strategy, design, and motion studio founded in Sofia in 2009 with a simple ambition – to make things that matter and work. Over time, they came to understand that even the strongest execution loses its power when the pieces don’t speak to each other.

 

So they built a team that works alongside the client, understands the brand, the audience, and the environment – and covers the full process: from strategy and design to motion. Because the goal isn’t just a strong individual output, but a cohesive system and vision that makes the brand distinctive and successful in the long run. Their work has been recognised at both national and international level.

Paper Cut Screen Printing with Stencils

When
Sunday, 14 June 2026,
10:00–18:00

Ticket
€75

Join Sito Studio for an alternative, hands-on screen printing workshop designed for participants with some prior experience who are ready to expand their skills and approach the medium more experimentally.

Using hand-cut stencils as a flexible and DIY-friendly method, the workshop explores how ideas can be translated into bold, graphic compositions through layers, colour and process. Participants will work with positive and negative space, build images through multiple layers, and embrace the unexpected results of manual and improvised techniques.

Throughout the day, participants will move through the key stages of screen printing:

– designing and adapting artwork for layered printing
– cutting and composing stencil-based imagery
– preparing screens, including coating and basic exposure where needed
– printing with multiple colours and aligning layers
– experimenting with transparency, overlap, rhythm and contrast

The workshop is especially suited to small print runs and encourages a direct, playful approach without the need for complex equipment. It creates space for experimentation, helping participants refine their visual language while gaining confidence in multi-layer screen printing.

Participants will produce their own multi-layer prints and leave with a deeper understanding of screen printing as both a practical technique and a creative tool.

What You Will Learn

– Creating stencils using paper and working with positive/negative space
– Printing with multiple colours to build layered compositions
– Preparing screens for printing
– Using squeegees and analogue printing techniques on paper

Participants will create a limited edition of 30 A4 prints, produced in up to six colours

Typography That Speaks: How Letterforms Shape Brand Character

When
Thursday, 11 June,
11:30–16:30

Ticket
€120

This hands-on workshop explores how typography can help brands speak more clearly and memorably. Participants will learn how to choose, adjust and build letterforms that better match a brand’s tone, goals and audience.

Rather than focusing on case studies, the session offers practical guidance, visual analysis and simple exercises around proportion, contrast, rhythm, personality and brand fit. It is designed for designers who want a more strategic and expressive approach to typography.

Whatever you think, think the opposite

When
Wednesday,
10 June, 18:30–21:00

Ticket
€60 (limited number of places available)
Early bird until the end of May: €50

What happens when you deliberately go against your first instinct? Can “wrong” ideas lead somewhere more interesting? And how can abstract associations open up unexpected creative directions?
Throughout the session, we will work through a series of hands-on exercises and create new visual outcomes based on these approaches.

The workshop is entirely analogue — no computers, no screens. Just materials, experimentation, and quick thinking.
Join us if you feel stuck, if you want to challenge your habits, or if you’re simply curious to see where different ways of thinking can take you.

The workshop will be led by visual artist and designer Filip Boyadjiev.

Reforms: Student Exhibition

When
10 – 14 June 2026

Official Openning
Wednesday 10 June, 6pm

Location
National Gallery Kvadrat 500
1, 19th February str, St Alexander Nevsky Sq.

Opening Hours
11 June  – 14 June
10 am – 6 pm
Ticket office: until 5.30 p.m.

The students of the National Academy of Art, programmes “Industrial Design” and “Ceramics and Design of Porcelain and Glass” are challenged to rethink the functionality of everyday products, to look at materials and form from a different perspective, and to discover the potential for extending their lifespan or transforming them into art objects.
 The exhibition is part of an innovative project ‘Reforms: Creative Laboratory for Design’ in collaboration with IKEA Bulgaria, which integrates the topic of the circular economy into the NAA curriculum and points attention toward sustainable design.

Curator of the exhibition: Gergana Minkova
Organised and curated by: National Academy of Art in collaboration with IKEA Bulgaria

More design, less busywork: AI tools for designers

When
Saturday, June 10, 1pm – 5:30pm

Ticket
Required

We’ll look at how SiteGround’s designers incorporate AI tools in their workflows, equip you with practical tips on how you can do it too, and design a website or a web app together.

This workshop is open to designers of all disciplines and will be held in Bulgarian. All you need to bring is your curiosity and a laptop. Refreshments provided on spot.

Book your spot until 31.05.2026: the workshop is free with a limited capacity of 30 participants

Workshop leaders: Nadezhda Gavadinova | Motion design team lead while pixels speak to me and I answer back.
Ana-Maria Markovska | Web & Graphic Designer a.k.a Solver of Problems, Developer of Front Ends, Creator in 3 Dimensions, CMYK Whisperer

website: http://siteground.com
@SiteGroundLife
#SiteGroundLife

NDK Art Walking Tour

Duration
2 hours

Capacity
2 groups x up to 20 participants

Time slots
Friday 12 June 2026
16:00 – 18:00

Meeting point
The Pillars of NDK

Tickets
Free of charge, but you need to reserve your spot

Sofia Graffiti & Street Art Tour

Duration
2 hours

Capacity
25 participants

Tickets
Free of charge, but you need to reserve your spot

Time slots
Saturday 13 June 2026
10:00 – 12:00

Meeting point
The Pillars of NDK

Time slots
Sunday 14 June 2026
12:00 – 14:00

Meeting point
The Pillars of NDK

Sofia City Walking Tour

Duration
2 to 2.5 hours

Capacity
2 groups × up to 25 participants

Tickets
Free of charge, but you need to reserve your spot

Time slots
Friday 12 June 2026
10:00 – 12:00

Meeting point
The Pillars of NDK

Time slots
Sunday 14 June 2026
12:00 – 14:00

Meeting point
The Pillars of NDK

Open Studio Visits

When
Friday 12 June 2026

Location
Various

Opening hours
Various

The visits reveal the often-invisible context in which ideas are developed, tested, and realised. Through informal conversations and direct exchange, participants are encouraged to ask questions, engage in dialogue, and experience the working culture of the local design scene.
Framed as a series of close encounters, Open Studio Visits create a bridge between practitioners and visitors, offering a deeper understanding of the people, practices, and conditions shaping contemporary design in Sofia.

 

Fontfabric

When
Friday, 12.06, 4 pm – 6 pm

Fontfabric is an independent type foundry based in Sofia, Bulgaria, founded in 2008. Over the years, it has grown into an internationally recognised studio known for creating both premium retail typefaces and custom fonts for global brands. Fontfabric combines artistic expression with technical precision, developing type systems that help brands communicate with greater clarity, character and consistency.

The studio’s work spans a wide range of industries, from food and beverage to technology, media and digital platforms. Its clients and collaborators include Lipton, Heinz, Masimo, Canva, Shutterstock, KIKO Milano and Axel Springer. Alongside its custom font services, Fontfabric has built an extensive retail library featuring more than 65 premium type families supporting multiple scripts, including Latin, Cyrillic, Greek and Arabic.

Beyond its commercial work, Fontfabric is also committed to sharing knowledge and supporting the wider design community through workshops, lectures and collaborations. With a practice rooted equally in strategy and craft, the studio sees typography not simply as a visual tool, but as an essential part of how contemporary brands build voice, identity and recognition.

FourPlus

When
Friday, 12 June, 09:00–11:00

No Registration needed

FourPlus is a strategy, design and motion studio founded in Sofia in 2009 with a simple ambition: to create work that matters and performs effectively. Over time, the studio came to understand that even the strongest execution loses impact when the different elements fail to connect.

As a result, FourPlus built a multidisciplinary team that works closely with clients to understand the brand, the audience and the wider context, while covering the entire process — from strategy and design to motion. The goal is not simply to produce strong individual outputs, but to create cohesive systems and clear visions that help brands become distinctive and successful over the long term.

The studio’s work has been recognised both nationally and internationally.

NEXT-DC

When
Friday, 12 June, 17:00–18:30

No Registration needed

NEXT-DC is an independent creative agency based in Sofia, founded in 2010. Working across strategy, design, technology, spatial experiences and digital communication, the studio develops multidisciplinary projects for international brands including Heineken, PUMA, WWF, Canon, BMW, Twitter and Visa.
Known for its eclectic and culturally driven approach, NEXT-DC combines creative strategy with emerging technologies, experiential formats and strong visual storytelling. Alongside its commercial work, the agency also initiates its own cultural platforms and events, including

Sito Studio

When
Friday, 12 June, 13:00–16:00

No Registration needed

Sito Studio is an independent printmaking studio and creative space in central Sofia, founded in 2014 by illustrator and graphic designer Nadezhda Georgieva. Dedicated to contemporary print culture and hands-on experimentation, the studio specialises in screen printing, risograph printing, cyanotype, linocut and other analogue techniques.

Alongside producing limited-edition prints and artist editions, Sito Studio regularly hosts workshops, educational programmes, exhibitions, team-building events and open demonstrations, creating a vibrant environment for emerging artists, designers and print enthusiasts. Over the years, the studio has become an important local hub for independent publishing, visual culture and alternative printing practices in Bulgaria.

Sebastian Curi at L44

When
12 June – 12 July 2026

Special opening in the presence of the artist
Friday 12 June, 7pm

Opening Hours
Mon–Sun, 10 am – 10 pm

Working at the intersection of illustration, animation, and spatial practice, Sebastian Curi translates his distinctly graphic language into an immersive environment that unfolds across the architecture of the space. His practice is defined by a tension between immediacy and control where bold colour fields, rhythmic linework, and exaggerated figuration construct a visual vocabulary that is both accessible and psychologically charged. At L44, these elements are recontextualised as spatial gestures, activating the site through scale, repetition, and movement. The exhibition examines how a digitally native aesthetic can be rearticulated within a physical setting, inviting viewers into a perceptual field that is at once playful and disorienting.

Organised and curated by: L44

Magic Between the Pages: The Journey of Bulgarian Children’s Book Illustration

When
8 – 15 June 2026

Special presentation
Tuesday 9 June, 5pm

Opening Hours
Mon-Fri 9 am – 1 pm
and 1:30 pm – 5:30 pm
Sun, Sat – closed

It brings together books that are rarely seen in one place. Today, we perceive the children’s book as a natural companion in growing up, but it has not always held this role. The collection reveals a range of approaches, styles, and periods in illustration, offering a perspective on the book as a visual and cultural object that is constantly evolving.

Organised and curated by: Illustration Station

Book’n’Space

When
9 – 15 June 2026

Special Presentation
12th June, 6 pm

Opening Hours
Mon-Fri 9 am – 5:30 pm

AndNowEast

When
8 – 15 June 2026

Special opening
Thursday 11 June, 6 pm

Opening Hours
Tues, Fri, 2 pm – 8 pm
Sat, Sun – 12 am – 9 pm
Mon – closed

Organised and produced by the Bucharest-based Local Design Circle, the platform brings together a new selection of works that expand the poster beyond its conventional function into the realm of a medium positioned between communication, authorship, and critical reflection.

Presented as a newly curated body of work, the exhibition foregrounds the poster as a site of inquiry, where graphic design operates simultaneously as cultural commentary and visual experimentation. This year’s selection is made after an open call in March and April, and reflects a broad spectrum of positions within the region, tracing shared concerns around identity, transition, and the shifting conditions of image-making today.

For its Sofia premiere, the project is contextualised through a curatorial framework that emphasizes dialogue between local and transnational perspectives, analogue traditions and digital processes, individual expression and collective narratives. The festival’s hosts – Studio Komplekt – join the jury for this year’s edition, contributing to the selection and framing of works within the broader programme of the European Design Festival.

As a central exhibition, AndNowEast situates the evolving language of the Eastern European poster within a wider international discourse, reaffirming its relevance as a critical and living medium.

Curated by: Local Design Circle

20 Years of European Communication Design

When
4 – 17 June 2026

Ticket
Free entry

Curated and organised by Studio Komplekt as host of the 2026 edition, in consultation with the international jury of the awards, the exhibition brings together works across spatial design, illustration, branding, packaging, promotional design, editorial and publishing, typography, and digital media.

As part of a landmark international event for the city and expected to welcome over 400 guests from across Europe, the exhibition seeks to render visible the pervasive yet often overlooked role of communication design in everyday life. From urban wayfinding systems and typographic choices to mobile interfaces, packaging, and printed matter, design continuously shapes how information is perceived, navigated, and understood. By bringing together exemplary European practices, the exhibition constructs a shared visual field that is at once educational and experiential.

Through its accessible and public format, the exhibition fosters visual literacy and encourages a more informed and critical engagement with the designed environment. In doing so, it not only highlights the richness and diversity of contemporary communication design, but also frames it as a cultural force that informs behaviour, perception, and collective experience.

Discounted travel with Bulgaria Air

European Design Festival guests can enjoy a 10% discount on flights with Bulgaria Air.
To claim your discount, please send an email to callfb@air.bg with the following details:

    • Full name (as in travel document)
    • Travel type (one-way or round-trip)
    • Route (From/To)
    • Travel dates

Please make sure to include the code MELBA26 in your email, to apply the offer.