Formal reception in the City Hall

The Mayor and the City of Rotterdam invite all ED- Award winners to a formal reception in the Stadhuis (the City Hall). It will also be possible to see the exhibition “Ideas from Rotterdam” by Designplatform Rotterdam. Snacks and drinks will be served, however since the ED-Awards ceremony will follow directly after the reception you are advised to dine before attending this event.

Opening hours

Sunday May 30th: 18:30-19:45


City Hall Rotterdam

Coolsingel 40

3011 AD Rotterdam


Open for ED-Awards winners (no extra ticket needed). Only ED-Awards tickets bought before 30 April are valid.

ED-Award ceremony 2011

The European Design Awards Ceremony (composed of editors from 14 prestigious design magazines) is the crowning event of the entire ED-Festival. This is the time when the best designers from all corners of the continent come together to recognize and to reward the effort and the results that they have achieved during the previous year. With participants from 31 different countries (from Iceland to Cyprus and from Russia to Lichtenstein) and with probably the most qualified jury on this planet (comprised by editors from 14 prestigious design magazines), receiving a distinction in the ED-Awards is a true reason for celebration. And indeed this ceremony is a warm-hearted night of celebration.


Willem Burger Zaal at De Doelen

Kruisstraat 2, Rotterdam

Date & time

Sunday May 30th: 20:00-22:30


Sold via ED web shop.

ED-Awards tickets bought by winners before 30 April are also valid for the formal reception in the City Hall.

All ED-Awards tickets are also valid for the Winner’s party.

Philippe Apeloig

Speaker: Philippe Apeloig

Time & date: Sunday May 30th, 16:00-17:0

Location: Paris, France


Philippe Apeloig was born in Paris in 1962. He studied at the École Supérieure des Arts Appliqués Duperré and at the Ecole Nationale Supérieure des Arts Décoratifs. In 1983 and 1985 he was a trainee in Amsterdam, at the studio Total Design, where he was specially interested in typography. In 1985, he was taken on as graphic designer by the Musée d’Orsay in Paris. In 1988, he obtained a scholarship of the Ministry of Foreign Affairs and went to Los Angeles to work with April Greiman. In 1993, ha was student at the Académie of France in Rome (Villa Medicis) where he did research into the design of letters.

After Los Angeles, Philippe Apeloig came back to Paris to create his own studio. In 1993 he was appointed artistic director of the magazine “Le Jardin des Modes”. From 1992 to 1998, he taught typography at the Ecole Nationale Supérieure des Arts Décoratifs. In 1999 the Cooper Union School of Art of New York recruited Philippe Apeloig as graphic design professor. He had a full time faculty position and became the curator of Herb Lubalin Study Center of Design and Typography. He stayed in the U.S. until 2003. In 1997, he became artistic consultant for the Louvre and artistic director as of 2003.

Philippe Apeloig created, among others, the visual identity of the Musée d’Art et d’Histoire du Judaïsme in Paris, of UAV (Istituto Universitario di Architettura di Venezia) in Venice and of ‘Brésil, Brésils’, Brazil Year in France. Philippe Apeloig is member of the AGI (Alliance Graphique Internationale)

Portrait photographer: Christian Lartillot

Link to web shop

4 für Texas

Speakers: Jens Hartmann & Philipp Erlach

Time & date: Sunday May 30th, 15:00-16:00

Location: Frankfurt am Main, Germany


VIER FÜR TEXAS is an independent Design- and Advertising Studio located in Frankfurt/Main. We develop and create ideas in new, old and very old media – and we are entrepreneurs looking for co-operations.

Kustaa Saksi

Speaker: Kustaa Saksi

Time & date: Sunday May 30th, 13:30-14:30

Location: Finland (now lives in Amsterdam)


Kustaa Saksi’s illustrations are a syrupy disarray of elements: playful, paradoxical, often over-glossy, inviting, troubling, messy, and yet strangely clear. Finland born illustrator, nowadays living and working in Amsterdam, The Netherlands, combines organic touches and viscous shapes into new world pyschedelia. Saksi has been working with various clients in the world of fashion, music and entertainment. His unique imagination with strict Scandinavian design roots illustrate the wonderful world of surrealistic landscapes, beautiful characters and strong atmosphere.

Yurko Gutsulyak

Speaker: Yurko Gutsulyak

Time & date: Sunday May 30th, 11:30-12:30

Location: Kiev, Ukraine


Yurko Gutsulyak was born in 1979 in the West of Ukraine. Got higher economic education. In 2001 moved to Kiev where begun the designer career. In 2005 with his sister founded Graphic design studio by Yurko Gutsulyak. The main activity of the studio is visual communications.

“We are doing everything in a different way and every time in a different manner, but in any case, at least in a good way. We love what we do and believe that any work could be interesting as a result only provided that it is interesting as a process.”

During studio existence Yurko was awarded more than 30 international awards in design and advertising sphere. The most prestigious among them – European Design Awards, Epica Awards, Communications Arts, HOW, Golden Drum, ADI Awards, Wolda.

His works are published in the most successful magazines and books about design worldwide (for last two year more than 35 publications), and also exhibited at museums and galleries of France, Poland, Mexico and China. This year Yurko was elected as the first president of Art Directors Club Ukraine.

For today Yurko is the first in the history of Ukraine and still unique owner of Gold Epica Award. His works are published in the most successful magazines about design worldwide (for last year more than 25 publications in press), and also exhibited at museums and galleries of France, Poland, Mexico and China. This year Yurko was elected as the first president of Art Directors Club Ukraine.

Astrid Stavro

Speaker: Astrid Stavro

Creative Director

Time & date: Sunday May 30th, 10:30-11:30

Location: Barcelona, Spain


Astrid Stavro set up her Barcelona based studio upon graduating with distinction from The Royal College of Art and Central Saint Martins College of Art & Design. She has since worked for the Museo Nacional Centro de Arte Reina Sofía, the Miró Foundation, the Generalitat de Catalunya, the Design Hub Barcelona, the Palau de la Música, the Art Directors Club of Europe, the Royal College of Art, the Institute of Contemporary Art in London and numerous publishing houses. The studio specializes in concept driven art direction and editorial design, letting the content speak for itself and avoiding frivolous or superficial solutions. The studio’s work has been has been recognized with more than 70 awards in less than four years.

Portrait photographer: Mariano Herrera

Moving Brands

Speaker: James Bull

Time & date: Saturday May 29th, 16:00-17:00

Location: London, UK


At a time of rapid evolution across business, culture and technology, we believe a brand should be as dynamic and inspiring as the company, service or product it represents. Our aim is to redefine what branding can achieve by setting new standards of creativity for a moving world. We work constantly to develop more powerful, dynamic and responsive ways for brands to connect with people, and people to connect with brands. Our unique approach sets us apart, and is helping to differentiate some of the best companies in the world.

James Bull co-founded Moving Brands in 1998 straight out of Central Saint Martins. He is currently the Executive Creative Director for Moving Brands’ London and Tokyo studios.

James believes that best results are achieved through co-creation with clients and that there is always a better way of doing things. James designed the concept and campaign for Keane’s award winning ‘Hopes and Fears’ album and created the identity for newly formed Nokia Siemens Networks, rolling it out globally. More recently, James lead the pitch for A Brand for London which used social media tools to involve the public in the design process.

Gert Dumbar

Speaker: Gert Dumbar

Time & date: Saturday May 29th, 15:00-16:00

Location: The Netherlands

Born in 1940, he studied painting and graphic design at the Royal Academy of Fine Arts in The Hague, and in the post graduate graphic design program at the Royal College of Art in London.

In 1977 Gert Dumbar established Studio Dumbar. With his team at Studio Dumbar he completed numerous extensive corporate identity programs for many major national and international clients including: the Dutch Postal and Telecom Services (PTT), the ANWB (Dutch Automobile Association), the Dutch Railways, the Dutch Police, the Danish Post (together with Kontrapunkt a/s, Danmark) and the Czech Telecom. Since 1980 he has periodically taught and lectured at various universities around the globe (among them the Royal College of Art in London, the university at Bandung, Indonesia and the Hochschule der Bildenden Kunste Saar in Saarbrucken, Germany).

He has been the chairman of the Dutch association of Graphic Designers (BNO), the president of British Designers and Art Directors Association and was a member of the Designboard of the British Rail Company until 1994. In 1994 the Asociacion de Disenadores Graficos de Buenos Aires (ADG) appointed Gert Dumbar to be a Honorary Member and in 1995 the English Southampton Institute honoured Gert Dumbar with the title of Honorary Doctor in Design.

Gert Dumbar is a member of the Alliance Graphique Internationale (AGI).


Speaker: Svein Haakon Lia
Creative Director and Founding Partner

Time & date: Saturday May 29th, 13:30-14:30

Location: Oslo, Norway


Bleed is a multi-disciplinary design consultancy based in Oslo Norway, established June 2000. Working to challenge today’s conventions around art, visual language, media and identity. Bleed’s work spans brand identity and development, art direction, packaging, printed matter, interactive design, art projects and exhibitions.

Both our client list and creative output has become diverse and interesting, and made us one of the most awarded agencies in Norway, with international and national acclaim. We believe in the power of visual language. our work deals with long term brand-strategies as well as keeping it fresh by constantly challenging the boundaries of design and media.

Bleed for the revolution™


Speakers: Nenad Kovacic and Christian Haas

Time & date: Saturday May 29th, 11:30-12:30

Location: Zürich, Switzerland


Raffinerie AG für Gestaltung was founded in march 2000. It is being directed by Reto Ehrbar and Nenad Kovacic (both founders and partners) and Christian Haas. We started small with 3 people, and we grew constantly every year. At the moment there are 14 people working here, all graphic designers or illustrators.

In the beginning there were small projects, such as party flyers and snowboard design for friends. Then we specialized in editorial design, art books, corporate design and illustration. Today our long-term costumers include: SWISS International Airlines (Onboard magazine), Schauspielhaus Zürich (Whole communication for 2006–2009), Daros Exhibitions, Burgtheater Wien, City of Zürich, Pro Helvetia Council for Arts and many more.

What makes us special is that our portfolio includes work for small, low cost projects as well as for complex projects for big companies, which other small agencies couldn’t handle. Our strong point is the combination of different strenghts for every each project. There is no such style as «the Raffinerie style». We try to come up with an new solution for every new client. We try.

Zup Associati

Speaker: Karen Balest

Time & date: Saturday May 29th, 10:30-11:30

Location: Perugia, Italy


zup associati is a communications lab that helps clients to redesign their “corporate identity”, revolutionizing their image in the marketplace. In order to affront this rather daunting task we have designed a work method that tackles problems from a global point of view, because we are convinced that just dealing with graphic/industrial/architectural design is no longer enough. In today’s world we must communicate via language, volumes, form and images. We design a 360° project for our clients that speaks of product and space, and that corresponds to functional needs that can be applied to any situation.

Many of our projects are the result of the close collaboration of small work teams, both inside and outside the company, whose art direction is headed by Marco Fagioli, Andrea Medri and Lucia Roscini. When we are asked what we actually do, our answer invariably includes a discourse about the fine blending of ideas and ‘flavours’. We are convinced that there is not much difference between a delicious plate of spaghetti with meat sauce and a design project: just adding the ingredients in the right order it is not enough. You need a fine chef. Try to define what a “fine chef” is and you will find yourself describing a true designer.

Fantasy Interactive

Speaker: Producer Tom Knowles and designer Kristoffer Brady

Time & date: Friday May 28th, 10:30-11:30

Location: Stockholm, Sweden


Fi is a full service interactive firm and digital production studio with 11 years experience, 50 employees, 2 offices, 52 Industry Awards, 1 sister company, 90% Direct-to-Client relationships and 10% Agency Partnerships. We believe in quality over quantity.


Speaker: Tirso Francés

Time & date: Friday May 28th, 15:00-16:00

Location: Utrecht, The Netherlands


Tirso Francés is co-founder and co-creative director of Dietwee.

Dietwee (Dutch for Thosetwo and pronounced Deetway) is the largest small design agency or the smallest large design agency in the Netherlands, it’s hard to tell. They like it that way, as they aim to work always for very large and very small clients all at the same time, be it commercial, cultural or non profit. However, they aim to be amongst the best in their field. The studio was founded by “thosetwo” in 1988 while they were in their second year of art college in Utrecht, and they still remain the owners and creative directors of the company, which now counts around thirty people.

Originally known for party flyers and award winning annual reports, Dietwee has developed into a multi-disciplinary design and communications agency producing corporate identities, websites and communication campaigns for large international banks as well as for theatre festivals or NGO’s.

The work of Dietwee is accessible, clear and powerful. Unadorned, but with an eye for detail. Dietwee helps companies and organizations to get noticed by the people that matter to them. They do this by first looking for the unique story behind the brand, together with their clients. Then they start to design and write. Dietwee like to make clear choices and aim to be consistent in message and form, but always with the element of surprise in mind. As designers they feel responsible for the quality of the visual stimuli which they produce, and they try to help their customers in creating real and sustainable communication.

Dietwee believes in communication that is appealing. That excites a warm smile or that evokes real emotion or a deeper thought. The main goal of Dietwee is to reach the customers of their clients. In their heads. And in their hearts.

At the European Design Conference, Tirso Francés will show and talk about the remarkable series of 9 annual reports the company made for private bank Insinger de Beaufort. Each report has won several national and/or international awards, the latest two have each won the European Design Awards in the last two years. As Francés says about the reports; “If you own one, you are unlikely ever to throw it away.”


Speaker: Vassilis Marmatakis

Time & date: Friday May 28th, 13:30-14:30

Location: Athens, Greece


Vassilis Marmatakis was born in Athens. He has studied Art & Design in Camberwell College of Arts and in the Royal College of Arts. After returning to Athens, he worked at Upset Advertising Company as an art director.

Katerina Papanagiotou was born in Lamia, Greece. She has studied design the National Graphic Design School in Athens. She has worked in advertising in Athens, obtaining many distinctions at the annual Ermis Awards.

In 2002 they decided to set up the mnp design studio. Along with Ifigenia Vasiliou and Stefanos Andreadis they have worked on various projects that have been applied to various fields of design communication, they have won numerous awards and they have been published in magazines and editions internationally. They all live and work in Athens.

Reza Abedini

Speaker: Reza Abedini

Time & date: Friday May 28th, 11:30-12:30

Location: The Netherlands/Iran




Bauer – concept & design

Speaker: Erwin K. Bauer
bauer – konzept & gestaltung, Vienna

Time & date: Friday May 28th, 16:00-17:00

Location: Vienna, Austria


bauer – konzept & gestaltung is one of the leading design studios for visual communication in Austria. Their approach to comprehensive visual identities isn’t merely limited to classical print or digital media; spatial design also plays an important role. The interdisciplinary team consists of different visual designers, an industrial designer and an architect working in different fields from branding to packaging, signage or exhibition design. Erwin K. Bauer has also focused extensively on teaching and design research for many years and published several books on design. He and his team are constantly working on self-initiated design-projects within the international design-community.

Party at Papiersaal

Directly after the ED-Awards ceremony at Arena (sometime between 22 and 23), all participants of the ceremony as well as the conference participants are welcome to join the party next doors at Papiersaal.

DJ’ette Diva D will do her very best to keep you going until 4 AM when the party ends.

Entrance to the party, as well as a complimentary glass of sparkling wine is included in the ticket for the ED-Conference and the ED-Awards Ceremony.

Details for winners

This page is to give the winners of the ED-Awards 2009 some more details about the show.

When to arrive

The reception opens 19:00 and the show starts 20:00. It is not a good idea to arrive 20:10 and expect a mingle before the show starts, not to arrive 19:55 without tickets and expect the reception to find your booked tickets in 2 minutes. The party will be after the show.

Dress code

Smart casual


This year the awards ceremony will take place in a cinema theater with lots of leg room where it is quite easy to get up on stage (without asking all others on your row to stand up). It is therefor not necessary to have numbered seats. You may sit wherever you like.

When will you get up

The show will follow the same order as the categories are listed on this page, starting with Brand logo and finishing with Miscellaneous printed. Category “08. Brochure & Product Catalogue” has been split in two “Brochure” and “Product Catalogue”. At the end of the ceremony, the Jury Prize and the Hall of Fame winners are going to be announced. At the start of each new category our hostess will call your company names and we will show a list of the winning companies on the screen in alphabetical order. Please get up on stage and wait until it’s your turn to receive your prize.

What will happen on stage

When all winners of a category have reached the stage, the person who hands out the prizes will start with the silvers and ask one company at the time to step forward to receive their prize. As you are asked to step forward to receive your diploma (and for gold winners a trophy as well), a 15 second slide show with pictures from your winning design is being projected. This is followed by a card with all the credits you have provided. Please stay on the stage until all winners in your category have received their prizes. After the group photo is taken, you will be able to walk back to your seat.

How many can get up on stage

There is no limit. If you bring the whole team of 30 people who worked on the project, all 30 are most welcome up on stage.

Trophy & diplomas

All gold winners will receive one trophy and a diploma in two copies. All silver winners will receive a diploma in two copies. The idea is of course so that you may give one diploma to your client. If there is any typo in your diploma, just tell us and we will correct it and send you new ones. The trophy and the two copies of the diploma are free of charge.


As soon as you register you will receive a voucher, which you can exchange at the reception, directly after the Award ceremony for a complementary catalogue.

Food & drinks

Since the show starts at 20:00 and is followed by the winners party, you are strongly advised to have dinner before you arrive at the venue.


Efforts are going to be made to keep the ceremony at a two hour duration. During this time there are not going to be any breaks.

What if I can’t make it?

Then you have a few options:

A. If you know someone who will be at the ceremony you simply ask that person to receive the trophy/diploma on stage in your name and bring it to you when they go home. This is also possible for the free catalogue.

B. Please let us know if you can’t make it to the ceremony. Your diploma/trophy will be sent to you via post. It would also be a good idea if you could send a short video accepting the award, to somehow “fill the gap” of your absence. Such a video should be sent to us latest May 12th via FTP or mail (resolution 1024 x 768 pixels, max 20 seconds, in any format that can be used in a KeyNote presentation).

Free ceremony tickets

The rule is 1 free ceremony ticket (including the party) per winning company, not per award or per person in the team.

Bronze winner

The reason why bronze winners will receive their diplomas in the reception or via post (and not on stage) is because the show would otherwise last more than 4 hours.

Winners party

Right after the ED-Awards ceremony, it is party time! Time to relax, to interact with creative people from all over Europe, time to dance and have a good time. The party will take place at Dado, a cozy place with a positive air to it, just two blocks away from de Doelen. And to get the party started… your first glass of sparkling wine is on us.



Kruiskade 55, Rotterdam

Date & time

Sunday May 30th: 22:30 – 04:00


Free entrance to all ED-Conference and ED-Awards ceremony participants (guests need to pay 10 euro entrance fee)