Speaker: Christian Altmann

Location: Stockholm, Sweden


Case: 3D + 2D, A interdisciplinary approach.

Client: Looft Industries AB


Propeller was founded in Stockholm, Sweden, in 1995 and is one of Scandinavia’s top design agencies – a highly creative group of product, interaction and graphic designers with an articulated intent to deliver commercial creativity to our clients. This trait, in combination with our teams’ wide experience and interdisciplinary approach, strengthens our clients’ brands by adding value and identifying opportunities. In addition to winning a number of Swedish and international awards, our work directly contributes to proven commercial success.

The Propeller graphic design department focuses on Identity, Print, Packaging, Editorial and Architectural Graphics

Speakers: Dimitris Papazoglou & Dimitris Koliadimas

Location: Thessaloniki, Greece


Case: Redesigning “Makedonia” Newspaper

The project took place in Thessaloniki during the four months of May to August 2007. “Makedonia”, one of the most historic Greek newspapers, will be celebrating its 100 years in 2012. Redesigning a newspaper is about redesigning the structure of modern press, not only by terms of form and function, but also by context. This attempt, even though complex and laborious, may be the most fundamental typographical challenge for a typo/graphic designer.

The final outcome depends not only on the systematic methodology that the designer employs, but most importantly on managing the process itself, since interaction with journalists, cooperation with page makers, and training of employees are critical aspects in order to secure the newspaper’s longevity and prosperity.

Client: “Makedonia” Newspaper


“” is a design group that was founded by acclaimed art directors Dimitris Koliadimas and Dimitris Papazoglou in order to engage visual research and systematic methodology into the design process. Founded in Thessaloniki Greece, and with the addition of George Fassas as Studio Manager in 2006, “” has successfully completed a variety of demanding projects, both print and screen, by creating a visual language that enables clients to improve and strengthen their visual identity. It remains until this day the only design studio in Greece that has been awarded twice with the “Grand EBGE”, Greece’s top National Award for Design and Illustration.


Speakers: Gediminas Siaulys & Andrius Kirvela

Location: Vilnius, Lithuania


Case: Vilnius – European Capital of Culture 2009 (…or how we try to survive somewhere between East & West)

National tourism campaign

Medium: Animated clip

Broadcast area: International


1. East vs West experiences and influences. Local culture background based unique style research.

2. Case study “Vilnius 2009”.

3. Quick overview of few other PetPunk’s projects, that deals with modern approach to national identity.

Client: Public establishment “Vilnius European Capital Of Culture 2009”


PetPunk is two freelance artist’s studio, based in Vilnius, Lithuania. In 2005, Andrius Kirvela and Gediminas Siaulys quit their jobs and joined their creative forces to work freely with personal commercial and artistic projects. At present time studio works basically in fields of design, animation and motion graphics.

Lithuania, after being in Soviet Union and forced with culture from east (Russia), gained it’s independence in 1991 and fully opened and was overflowed with modern culture from the west. In 2004 Lithuania became EU member.

Andrius and Gediminas grew up with some interesting experience of two those radically different worlds and tries to deal with it in their authentic, unique artistic style and approach.

Worked with brands like: Sprite, MTV, Vodafone, SEB Bank.

Works published in “Print”, “.Net”, “DIGIT”, “Etapes”, “Stash” magazines and “Young European Graphic Designers”, ” 100@360 Graphic design’s new global generation” books.

Screenings at: “PSST!2” (USA) and “onedotzero 10” (UK).


Speakers: Pascal Béjean & Frédéric Bortolotti

Location: Paris, France


Client: Theatre National de la Colline


The group’s five member are all coming from different backgrounds (graphic design, fashion, architecture, fine arts, and computer) and skills. Their work concerns mainly projects from the cultural sector (such as theatres, museums, art galleries, the music industry, publishing houses etc.).


Speaker: Richard van der Laken

Location: Amsterdam, The Netherlands


Case: De Volkskrant

Since october 2006 De designpolitie maintain a visual column on the front page of De Volkskrant, one of Hollands main newspapers. Together with Lesley Moore and Herman van Bostelen they are the collective ‘Gorilla’. In words and images they react on the news of the day.

They say:”For us this is a great opportunity to ventilate our views on politics, the environment and all those subjects you worry about, but don’t know what to do with”.

Gorilla is awarded with an the ED-Award Jury Prize , an ADCN lamp, a Dutch Design Award and a Reddot Design award in 2007.

Client: De Volkskrant, one of Hollands main newspapers


De Designpolitie is a graphic design agency, based in Amsterdam, the Netherlands. De Designpolitie belongs to the “Dutch design” family. Its members were brought up in the Dutch design culture and rich tradition of Dutch art, design and tolerance. In keeping with these traditions, De Designpolitie follows simple but ruthless methods. Their working process often ends in a stripped image which is a critical but always communicative solution.

De Designpolitie works for various small and big clients in the non-profit and commercial sectors. De Designpolitie also initiates exhibitions, festivals, books, lectures and workshops. De Designpolitie consists of a small group of ambitious and talented creatives and was founded by Richard van der Laken and Pepijn Zurburg.


Speaker: Letizia Abbate

Location: Milano, Italy


Case: Domus vs Abitare. Make a design magazine

Domus and Abitare are two historical design magazines, famous all around the world. We had the chance to project both of them and to follow their art direction. With our case we want compare the two experiences and explain how, in our opinion, is possible to project a design magazine today, working on the shape, on the typography and on the graphics but, most of all, on the concept of “multiverse” medium. That is the non-neutrality of the container, until the extreme of designing an issue without word.

Clients: Editoriale Domus, Abitare Segesta/RCS


46xy was founded in 1996 and bases its skills on the twenty-years experience of the partners. It develops visual communication projects with a work area connected to the different necessities of companies and institutions.

46xy’s services and activities consist in three specific and interconnected areas: designing, consulting and strategy, in accordance with an integrated approach and with the convergence of the different skills present in the company; all this with flexibility and familiarity in/with cultural, technical, managerial and communication problems.

46xy’s activities are various: art direction, advertising, corporate and brand image, exhibit design, editorial design.

Graphic Thought Facility

Speaker: Andrew Stevens, founder/director

Case: Big client/small client/same client

The name of the Restaurant is Oki-Nami (meaning Big Wave). They created the identity for this restaurant in 1993. It was one of our first ‘big jobs’ in that they were involved in defining an attitude to the whole environment – something they had not had the opportunity to to before.

They do this a lot now, and recently they have been asked to rework the identity for the upcoming relocation of the restaurant. This is quite a small job for them now, but one they still have a strong attachment to. Andy Stevens would like to discuss how they have done things differently, or the same, 15 years later.

Location: London, UK



Graphic Thought Facility is a London-based design consultancy. They create print and digital graphics, products and environments for businesses, arts institutions and other organisations around the world. Their design agenda is simple: to craft effective, creative solutions that address commercial needs. Often innovative and sometimes unconventional, their proposals are always workable, rational and, most importantly, appropriate.


Speaker: Ivana Vucic and Orsat Frankovic, founders

Location: Zagreb, Croatia


Case: Packaging ego

Or how to dig identity for creative clients

How to work for artists? How to design with materials that already has strong visual identity? Should we sometimes tame our personal creative drives?

It includes different experiences working for/with creative clients (within fine arts, performing arts, architects etc.) or cultural institutions (theatres, museums, festivals, publishers etc.).


Laboratorium is a design studio, founded in 2001 by Ivana Vucic and Orsat Frankovic – mainly engaged in all sorts of graphic design projects and photography (or in wider terms – visual communications). Laboratorium received numerous awards* and have been published continuously.

*HOW International Design Awards, Red Dot, IF, Art Directors Club, London International Awards, ED-Awards …


Speaker: Ole Lund, founder

Location: Copenhagen, Denmark


Case: Art vs. Design


GOLD is a multidisciplinary creative studio with primary focus on design, communications and art. GOLD is represented in Copenhagen, Denmark (GOLDSTUDIO-CPH) and New York, USA (GOLDSTUDIO-NYC).

GOLD is composed of a spectrum of competencies and individuals that synergise to create breadth and diversity. GOLD operates according to the motto “small is beautiful” and takes pride in developing unique and powerful solutions in which top-flight craftsmanship always comes first. GOLD constantly strives to seek new limits and obtain knowledge from other professions/competencies in order to invigorate its solutions and the future growth of the agency. Ole Lund is both the GOLD creative director as well as its key player.

GOLD’s broad portfolio is composed of creative solutions including retail client visual identity, set and stage design for a variety of cultural events, development of luxury brand identity, fashion house promotion, art direction and magazine development, staging cultural events, and the development of film projects.

The GOLD client list features a wide selection of major international brands such as Sony Ericsson, Levi’s, Adidas, Kvadrat, Magasin, Carlsberg Breweries, Copenhagen International Ballet, McKinsey & Company and the Royal Danish Theatre.

2008 Javier Mariscal

He started studying design at the Elisava School in Barcelona which he soon left so that he could learn directly in his environment and follow his own creative impulses. His first steps were in the world of underground comic, a task that he soon combined with illustration, sculpture, graphic design and interior design.

In 1979, he designed the Bar Cel Ona logo, a work that would make him popular. The following year, he opened the first bar in Valencia designed by Mariscal, together with Fernando Salas, the Duplex, for which he designed one of his most famous pieces, the Duplex stool, an authentic icon of the 1980s. In 1987, he gave an exhibition at the Georges Pompidou Centre in Paris and participated in the Documenta de Kassel.

In 1989 he establishes the Estudio Mariscal. During the same year, Cobi was chosen as the mascot for the Barcelona 1992 Olympic Games. The mascot was the centre of great controversy because of its vanguard image, although time has shown its creator to have been right and now Cobi is recognised as the most profitable mascot in the history of the modern games.

His most notable works include the visual identities for the Swedish socialist party, Socialdemokraterna; the Spanish radio station Onda Cero; Barcelona Zoo; the University of Valencia; the Lighthouse Centre for Architecture and Design in Glasgow, the GranShip Cultural Centre in Japan and the London postproduction company, Framestore.

In 1999 he receives the National Prize of Design that the Spanish Departament of Industry and the foundation BCD grants in recognition of the whole professional career.